Today I've got a BAD cold, and my throat is killing me. I share some stats from the latest report on Podcast consumers.

Podcast Listening is up 5 % both video and Audio
30% of regular Internet Users have downloaded a podcast
Video is catching audio podcasts with a 1 % lead going to Audio

What is the age of the podcast listener?
53% Male 47% female
25 to 34 (21%)
35-44 (21%),
45 to 54 (20%)
12 to 17 (15%)
18 to 24 (13%)
55+ (10%)

Last 5 in 5 from Dan at www.jimmpodcast.com

School of Podcasting's Morning Announcements (this podcast)
Marketing Over Coffee ( http://www.marketingovercoffee.com/ )
Eds Mixed Bag (www.edsmixedbag.com )
Media Bullseye (www.mediabullseye.com )
Six Pixels of Separatation (http://www.twistimage.com/blog/ )

This show originates at www.schoolofpodcasting.com

PODCAST CRASHING
If you are using a live podcast system like talkshoe.com you need to be prepared to keep your show on track. I've listened to a few live podcasts, and someone will come in and "Crash" your podcast and start talking about their podcast which is completely unrelated. YOUR LISTENER  doesn't want to hear about their podcast. I've heard podcasts that get completely derailed. Don't forget to keep yoru listener in mind, and be assertive, and point out that the "Crasher" is off topic.

Testimonial from J.R. Stanley of www.llmlive.com

Meet the Members
Today we meet one of the members of the School of Podcasting. It's Mark Wade of the www.a1artistspotlight.com Mark is using the Alesis Multimix 8 USB mixer (but he doesn't use the USB feature). He is also using an Audio Techniica 2020 and the free Levelator software.

Using Google Analytics to Obtain Wordpress Stats

Today we are talking about Google Analytics which you can find at

http://www.google.com/analytics/ and a great plugin for Worpdress that makes it very easy to install Google Analytics code into your blog.

http://wordpress.org/extend/plugins/wp-google-analytics/

When you sign up for Google Analytics, you end up with a piece of code that you would normally put on every page of yrou website. With the wordpress plugin, you place it into the plugin and the plugin puts it on every page of your site. I will be producing a video on how to set this up for members of the School of Podcasting www.schoolofpodcasitng.com

This show originates at www.schoolofpodcasting.com

Today I look at my stats from the first episode of 2007 vs the first episode of 2008. To make things fair, the first show published in 2007 has had 517 days to download so I divded the 2007 by 517. The numbers for 2008 were divided by 152 (as this is June 1).

School of Podcasting 2007 1400 Downloads (2.7 a day)
School of Podcasting 2008 801 Downloads (5.3 a day)

Musicians Cooler 2007 1689 Downloads (3.3 a day)
Musicians Cooler 2008 1032 Downloads (6.8 a day)

Building a Better Dave 2007 1617 Downloads (3.1 a day)
Building a Better Dave 2008 915 Downloads (6.0 a day)

This averages to an increase of 98% from 2007 to 2008

I also looked at my stats from the now podfaded Podcast Promo Show.

It seemed that Libsyn numbers were higher by about 29% than Feedburner numbers. Here are some examples

Feedburner showed 29 downloads to Libsyn's 34
Feedburner showed 27 downloads to Libsyn's 37
Feedburner showed 30 downloads to Libsyn's 47

So the range of my 57 shows was from 13% - 57%

My conclusion? Pick one and go with it. I use Libsyn cause in theory "Everything comes back to the host." I like their stats, and I can get stats without involving another redirect to my mp3 file.

If you are looking for more informatoin about visitors to your blog check out the Google Analytics Plugin for Wordpress .

If you're interested in participating in our weekly roundtables check out www.schoolofpodcasitng.com