This show originates at www.schoolofpodcasting.com

If you want to have a sponsor for your show, you need to be a SALES PERSON. New to sales? Check out Zig Ziglar or Tom Hopkins but you need to have a system in place to PROVE to the advertiser that YOU brought them traffic, and that your listeners bought their products. So you should:

1. Have some sort of stats system. I use Libysn stats, or in the case of some podcasts I use stats from podtrac.com

2. Have them create a "landing page (this could look like their home page, but its' just a different address). So it could be www.theadvertiserssite.com/podcast" now they can go into their stats and see how many visitors came from your show.

3. Have them offer a deal. This could be a coupon, a discount, SOMETHING that ONLY YOUR LISTENERS get.

4. Track the number of links from your site to their site. This is easy with a tool like Jay Jenning's Cloak and Tracker software (and very, VERY, easy to setup).

So now no matter what happens, if a person goes to their site (After hearing it on your podcast), if they purchase something (using the coupon), or if they click on an image from your site (which should be a bargaining tool) to go to their site - you can track the traffic, and hopefully prove the results.

The advantage of sponsors that you find on your own is you get all the money. You don't have to split it with people. The potential bad news is you might feel yourself editing yourself so you do offend any potential sponsors. This is why some people are turning to the Premium Podcast Solution.

I call this the "Chic Fil-A" way to podcast. Chic Fil-A in the states often gives out a sample piece of chicken so that you go buy a whole sandwich. Podcast pioneer Dan Klass of the Bitterest Pill has just adopted this model. After podcasting for two years he will produce one free episode (the sample chicken) and four episodes a month of "premium" content (the whole chicken). He is using Premiumcast.com for this (A great system).

Watch Dave's Video on Carbonite that allows you to back up ALL of your files for $50 a month.

Are you looking for a Podcast Expert? Looking to get into Podcasting on a budget? I've got step by step tutorials that will show you how to podcast at www.schoolofpodcasting.com

This show originates from www.schoolofpodcasting.com

The NEW School of Podcasting site (created with www.wordpresstool.com ) is now live.

Today we talk with Rob Walch from Wizzard Media. (www.wizzard.tv) as well as www.podcast411.com and co-author of Tricks of the Podcasting Masters he also is a co-host of Today in Podcasting www.todayinpodcasting.com

Wizzard has technology to let you GEOGRAPHICALLY target your audience. They also have tools to allow you to get demographic information so in the end an advertiser could ask Wizzard, "I want to put get my product or service in front of males 18-25 years old in the Dallas Texas area." Keep in mind the more detailed they get, the more you can charge. This involves being hosted at Libsyn (www.uselibsyn.com )

If you are looking to learn how to podcast, check out the School of Podcasting at www.schoolofpodcasting.com

Show #124 originating from http://shownotes.schoolofpodcasting.com

Today's show is has a fair amount of news. It does make the show come off like a giant SOP commercial, but you should know how the School of Podcasting can benefit you. If this is not your cup of tea, come back next week when Rob Walch of www.podcast411.com and Wizzard Media will be talking about the technology has available.

Is Podcast Promo Swapping Dead? We asked and the following podcasters responded
Anthony from www.BetterGolfwithFitnessPodcast.com  and www.strengthcoachpodcast.com who said its not quantity but QUALITY of promo swapping. Mike from www.mikeshotdish.com is discouraged when other pdocasters won't play his promo.

NEW REWARDS AT SCHOOL OF PODCASTING MEMBERS
25% off from Mad Town Aces Audio Production www.madtownaces.com

REWARDS FOR THE MORNING ANNOUNCEMENTS LISTENERS
Gain Control of your Day Course only $129 using the coupon code SOPURDAY (normally $249)

LAST 5 in 5

Our last 5 in 5 comes from Ray the Produce Picker (www.producepicker.com )

He listened to
www.TotallyRadShow.com (fun show)
www.diggnation.com (lasted news from Digg.com )
http://www.vidpodcaster.com/ (Producing a Video Podcast)
www.geekbrief.tv (Happy Shiny Tech News)
www.StugglingEntrepreneur.com (Starting your own business?)

Don't forget that www.Podcastclicks.com is holding their grand reopening with some videos to help prove its effective. Only $10 a year (going up to $20 soon).

Dave Jackson

www.schoolofpodcasting.com

Show #123 Originating at http://shownotes.schoolofpodcasting.com

Today we talk about Promo Swapping. Is it dead? Is it useful? We also talk about making a great promo. We play some promos and ask, "Does this make you want to know more about this show?"

We also get some listener voicemail from Alex the Podcast junky UK www.podcastjunky.co.uk and I'm sorry Alex. You are a DUDE. Check out his blog (some great insights from an avid Podcast Listener).

Promos
www.KidsCast.co.uk 
www.podcastpromoshow.com

15 Tips for Better Podcast Promos

1. Get a domain name (no blogspot, no typepad, etc). Use the Godaddy promotional code cooelr3 and get it for 6.95  at www.godaddy.com
2. Put on your marketing hat
3. What is it?
4. Don't Get too Cute
5. Make the First Sentence Count
6. Repeat your pdocast name in a natural tone.
7. Make it Sound Great
8. Let Somone else Hear it
9. Include a Call to Action
10. The Last Impression Shold Be Your Website
11. Save your promo in a quality format
12. Name the File so Podcasters Know What It Is
13.  Test Your Link
14. Pos it On Your Blog
15. Ask

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