The Official Podcast of the School of Podcasting.com

Subscribe Via iTunes

Learn To Subscribe To This Podcast - Free Tutorial

Toll Free Numbers For $2 - Podcast Voicemail From Kall8

Click to Play in Pop Up Window

Click and Take our 5 Second Survey

Take the Survey

Free Podcasting Tips Newsletter

PLAY MY PROMO Download 30s

[VoiceIndigo Mobilize - Listen to podcasts on your mobile phone]

Categories

Email Notification
Last 5 in 5
Sponsor This Show
general
podcasts

Archives

2009
January
February
March
April

2008
January
February
March
April
May
June
July
August
September
October
November
December

2007
January
February
March
April
May
June
July
August
September
October
November
December

2006
January
February
March
April
May
June
July
August
September
October
November
December

2005
October
November
December

December 2009
S M T W T F S
     
  12345
6789101112
131415 16171819
202122 23242526
27282930 31

Syndication


Website Magazine

This show originates from www.schoolofpodcasting.com if you are looking to start a new podcast simply go to www.schoolofpodcasting.com and use the coupon code " santa" to save 25% off.

Meet the Members

This week we meet Chaley Hays from www.crossdrivenradio.com and he features with musicians and plays great music. You can find it at www.crossdrivenradio.com Chalrye uses a mac computer with graragband and sound studio for editing, Sterling Audio ST55 microphone, DBA 266XL noise compressor, sound craft compact 4 mixer.

Great Plugin Saves Time - Helps Make Money

Wordpress Affiliate EliteThis is a pretty cool plugin for wordpress. It's called Affiliate Elite. You can set up keywaords to link to certain pages. Once you set this up, you just type the words and the links are created. This will save you time, and if you're trying, make you money.

Last 5 in 5 from Charley of www.crossdrivenradio.com

The Bitterest Pill (Charley is a Premium Member)

Fact or Fiction (iTunes)

KJ52 Podcast

 Stuff You Should Know (iTunes)

Wordcast (Dave Love's this one too now)

 Charley is using the Thesis theme on his site.

Direct download: SOP163_112408.mp3
Category: podcasts -- posted at: 10:33 PM
Comments[8]

My wordpress sites www.supportthisshow.com and www.stageclothes.net both got hacked over the weekend. The good news is the hackers only performed the following:

They changed my password which made it impossible to login to my wordpress.

They changed the index.php

Here is how I fixed it:

Login to your website control panel.
Go to Php Myadmin
Click on yrou wordpress database.
Click on wpUsers
Click on the browser button
Click on Edit
Enter your email address.
Go back to your website and request the password be sent.
Go to your email and click the link that is sent to confirm the request.
The new password is sent. Copy it and paste it into the login screen.
Now that you are in, click on Users and change your user password.

To get the front page back to normal, install wordpress on your website (from scratch). Go into the index.php page and copy that code. Then copy this code into your hacked index.php file removing all code from that file before pasting in the new code. When you save it and refresh the screen you should see your site come back. If not they may have deleted your data. Then you can go in and delete your second installation of Wordpress.

One great tool to back up your wordpress installation is a plugin call WP-DB-Backup. Which I originally heard on the Internet Business Mastery podcast with Jason Van Orden (who I met at the first Podcast Expo). This backs up your tables in the event that things go horribly wrong and ALL your data is taken and deleted. It's better to be safe than sorry.

Are you ready to avoid the pitfalls? Then its time to go to the School of Podcasting and start a successful learn how to podcast today.

Direct download: SOP162_111708.mp3
Category: podcasts -- posted at: 11:59 PM
Comments[13]

This show originates from www.schoolofpodcasting.com where you can learn how to start your very own podcast for pennies a day.

How to Podcast Poorly
Have a Robot Read Your Text
Podcasting is all about conversing with your audience. At http://sixfiguremarketer.com their "Podcast" is their blog being read by a computer. This means you're too lzay to talk to me, so consequently I won't listen. You just don't get it Gary.

Make an Infomercial This Week
The company Kerusso (www.kerusso.com ) has PHENOMINAL Christian Products, but there podcast has 4 episodes and they are almost all the same 20 minute commercial for their company. I like the history of the company, but I don't need to hear it four times.

Likewise I'm not even sure what I'm listening to when it starts, as a marketing company I'm surprised there is no call to action. You could build an audience who networks through your website to get your message out to the world.

You have a built in audience (your customers). You can get the word out about your podcast, and they will spread it to the world (which will then spread the word about your products).

A member of the School of Podcasting (who is a kerusso reseller) is closer to the target. At www.llmlive.com they have Christians share their experiences (helps build community), and he also mentions that the podcast is courtesy of www.lordliftedmelive.com

The name of their podcast is "Kerusso" and to this I ask, "Who is looking for that?" Why not name the podcast "Jesus 2.0." Then be sure to put in the proper ID3 tags. This way if someone stumbles across the mp3 file they know where to find more.

The good news is they've launched a podcast, and many people don't get that far. However, they need to tweak it.

If you need help tweaking your podcast check out our tips and tutorials at http://www.schoolofpodcasting.com


Direct download: SOP160_110208.mp3
Category: podcasts -- posted at: 2:52 PM
Comments[11]

I've been waiting years for software like the tool we have today.

I just found Artisteer at artisteer.com which is a phenomenal software that allows you to create a wordpress theme from scratch. I am completely blown away. If you'd like to see a quick overview I jsut did a quick video at http://www.weeklywebtools.com

You can download a trial version at  artisteer.com there are two version starting at $49 (home version). The "standard" version is $150 and right now is on sale for $99 (you get more graphics and effects). I am amazed at the control you have when creating a wordpress theme, and how easy it is to master.

Listener Questions
Q: Dave I don't see my album art when the podcast downloads and I play it.

A: There are two places to use your album art. One shows up in the iTunes podcast directory, and then each episode has the album art "inside" the mp3 file in the ID3 tags. If you don't tag your file, it won't show up (it only takes a couple of minutes).

Q: Is wordpress.com a good solution for podcasting?
A: Wordpress.com is like buying a "starter home." It's a good place to live at first, but as soon as you grow you will more than likely want to move. The last time I checked moving is always a pain in the rear end.

Ready to Start Podcasting?
Check out the School of Podcasting and learn to podcast today.

Direct download: SOP159_102608.mp3
Category: podcasts -- posted at: 2:56 PM
Comments[9]

Today's show spotlights a cool new theme for Wordpress with built in SEO, and easy to customize the site. I asked the author of the theme what it did for SEO and he answered,

"Thesis also features the most advanced, semantically-correct HTML markup structure on the market. There are lots of situations where using default WordPress settings will result in a sub-optimal markup structure, and Thesis recognizes these situations and issues the proper markup instead. <h1> and <h2> tags are handled to perfection on every page of the theme, and you even have the ability to control nofollows and noindex attributes on an alarming number of theme elements and core pages (tag archive pages, for instance).

Also, Thesis is built for the future of SEO because it contains a ton of microformatted content served up in a meaningful way. In the years to come, search engines are going to use microformats to pull specific pieces of information from sites. In theory, this information is more "rich" because the markup contains additional data about the information, and in my opinion, SEs are going to leverage this in their results. Oh, and even if microformats do not become a meaningful piece of the SEO puzzle, they're still a HUGE piece of the accessibility puzzle, so you're going to win on that front no matter what."

I love the flexibility. If you dig in real deep you are going to need to have a little bit of code knowledge, but their forums are very active with people who can supply the answers you need. If I had one suggestion it would be to take that group of users and get them to put together some sort of wikki manual.

Check it out at www.thesis4wordpress.com

If you are looking to start a podcast, and avoid all the pitfalls and confusion, come sign up and learn to podcast at the School of Podcasting www.schoolofpodcasting.com
Direct download: sop_thesisoverview.m4v
Category: podcasts -- posted at: 5:00 PM
Comments[8]

This show originates at www.schoolofpodcasting.com where you can Learn to Podcast.

Blubrry PowerPress Reviewed
Today I talk about the Blubrry Powerpress Audio Player for Wordpress.
I like the Podpress player, except that when the latest version of Wordpress came out it was not compatible. Then Blurry released the PowerPress plugin for Wordpress.

I never used half of the features of Podpress, and Powerpress has all the features (and a few new ones) that I really like.

iTunes tags
Redirects for advertising networks
It separates the whole RSS and the Podcast RSS so you can submit the podcast RSS to iTunes (I recommend putting both feeds into Feedburner).
It takes the information entered by Podpress and uses it so you don't have to edit all your old posts (COOL!)
Allows people to stream, play in new window, or download episode.

The only thing it doesn't do is allow me to chagne the look of the player. The good news its not a bad looking player. Check it out at http://www.blubrry.com/powerpress/

Keeping Everyone On the Same Page
I answer a question about www.premiumcast.com and some of its features from Kenn from www.blackmanwithagun.com he asked why I didn't use Premiumcast for my membership site. The biggest reason is when I started the School of Podcasting in 2005, Premiumcast didn't exist.

The other feature I was asked about is "keeping everyone on the same page." For example if you have a fitness podcast, you may want people to listen to every podcast from start to finish. Unfortunately, if they sign up in iTunes they will "jump in" wherever your last episode is. Using Premiumcast, you can make start at episode one, and then time released your episodes (for example once a week). It's a great feature used by authors to time release their chapters of their books. Check it out at www.premiumcast.com

If you're ready to start podcasting, if you don't want the technology to get in your way then  learn how to podcast at www.schoolofpodcasitng.com


Direct download: SOP157_101308.mp3
Category: podcasts -- posted at: 4:53 PM
Comments[6]

30% Off + Free 14 Day Shipping  is the company I used to get my business cards. This show originates at www.schoolofpodcasting.com

Key Ingredients of a Podcast

1. It will help the audience, or teach them (like this podcast)
2. It will entertain the audience (laughter, music, etc).
3. A unique persepctive (like a stay at home Dad, a solder in Iragq).
4. The ability to move the audience (taps in to the eomotions of the audience).

How Many Downloads Can You Expect on Your First Show?

I've released the first episode of the Dates From Hell Show. We are not listed anywhere (iTunes, Podcast Alley, etc). We had a whole 19 downloads. This may seem poor, but you have to keep in mind that I've done very little publicity for this show (so don't get discouraged).

A New Kind of Business Card

As the Dates From Hell Show may have a wider appeal than many of my podcasts I wanted a different type of business card that was geared more toward driving traffic to my website instead of contacting me. It explains its an "Internet Radio Show." It explains that you can listen online. The great thing is if you order 500 cards, they are only 6 cents each.

Start Podcasting Today

Sign up and learn how to podcast at the School of Podcasting where we have step by step tutorials, podcasting resources, and live question and answer sessions with a podcast consultant.

Direct download: SOP156_100608.mp3
Category: podcasts -- posted at: 10:40 PM
Comments[7]

I am taking a class on online learning (part of my bachelor's degree in education). I watched a person who is sight impaired surf the Internet. If we would all take a few minutes on each post we could make life much easier for those who are site impaired.

 

Use Headings

When using wordpress, click on the icon to show two sets of formatting buttons and use the format such as heading 3. The big bonus for a site impaired person is they can jump from heading to heading in their software that reads the screen to them.

Use "Alt" Text on Images

 

 

This is the "pop up" text that shows up when you hover your mouse over and image. This helps explain what the picture is for those who can't see it. This will also help you with search engines.

Use Alt Text on Links

 

 

When you use alt text on links you can write something like "Buy this product at amazon.com" so a persion who is site impaired know what to expect if they click on that link

Last 5 in 5

 

 

What were the last 5 podcasts you listened to?

Internet Marketing
http://www.ai-digital.com/index.php?p=a

60 Minutes Podcast
HOrrible Audio

Ask a Ninja
http://www.askaninja.com/

Marketing Over Coffee
http://www.marketingovercoffee.com/

Artist Empowerment Radio
http://www.gcast.com/user/TheBuzzFactor/podcast/main?nr=1&&s=110247627

Submit you last 5 via the www.podcastvoicemail.com number at 888-563-3228

Direct download: SOP155_092908.mp3
Category: podcasts -- posted at: 11:34 PM
Comments[9]

Today I thought I would look into the Podsfafe Music Network. I’ve always known that you could find great music there, however in looking over the paperwork I was surprised that its not required to mention the musician (only the podsafe music network). As a musician I urge everyone using the resource to mentioned the musician.

We also get a report from Fred Castenda of www.strugglingentrepreneur.com and www.gaincontrolofyourday.com who interviews Dave from Wizzard media about the new wizard media. It’s very simple. Enter in your RSS feed, answer a confirmation email (stating that you are the owner of the feed). Wizzard will populate your player, and you are off to go.

The player is completely customizable via skins. It also checks to see if you have a high speed connection, and then either feeds you the mv4 file or the flash file. They also have a partnership with tubmogul where your video will get blasted into all sorts of different video portals. Sign up go to http://tools.wizzard.tv

Direct download: SOP154_092208B.mp3
Category: podcasts -- posted at: 11:27 PM
Comments[6]

iPod Alternatives

If you don't want an ipod, what mobile device are you using to listen to podcast? Rich Palmer is using a Sansa E260 4 Gig audio/video player and syncs his player using Podcast Ready. Currently you can get the E260 for $58.27 Byron uses www.ziepod.com to manage his podcasts

Pacing Yourself
If you find yourself with a flood of information, PACE YOURSELF. Do not put it out at once. There will be times when the information is coming in very slow, and you will be worried about what to put into your show.

Mentioned on the Show

I used www.podcastvoicemail.com to get a special number for my new podcast The Dates From Hell Show podcast (coming in October). I you have a story about a "Dates From Hell" call 1-866-97-DATES  or 1-866 - 973 - 2837

September Sale
Use the coupon code BTS  to save 20% off at the School of Podcasting during the month of September. www.schoolofpodcasting.com
Direct download: SOP153_091508.mp3
Category: podcasts -- posted at: 5:36 PM
Comments[6]

This show originates from www.schoolofpodcasting.com

Back to School Special

Easrn 20% of at the School of Podcasting using the coupon code " bts " now through the end of September 2008. Don't be Tardy!

Blubrry Tools (part I)

One of my Podcast Fast Pass clients is using tools from www.blubrry.com The first one I started uysing was their PowerPress Plugin. To me this is like "everything and I love about Podpress with all the things I hate about Podpress left out." It does your itunes, puts a streaming player on your site, it has the ability to work with Podtrac (or Blubrry stats), and provides the ability for listeners to download the file or play in a Pop Up window (all of which is customizable). The only down side is you can change the color of the player.

Blubrry Premium Stats

I've also started using their premium stats service on one of my client's sites. It provides QUICK stats, and show everything like referers, what they are using as a podcastcher (itunes, zune, juice), it show you their operating system. I do like Libsyn stats that show the total times a podcast has been downloaded. So far so good.

The stats are set up using what I call "the Podtrac method" where you put in a redirect before your media URL. The best thing is if you are using their powerpress plugin, you enter this redirect location once and forget about it (and the plugin puts it into the episode automatically). This is again one of my favorite features of Podpress (that broke a while back in version 7ish...) and now works great in PowerPress.

What's the difference between blurbrry stats and podtrac? It appears blubrry gives you more details (a few), except podtrac also provides a tools to measure demographics (age, income, of listeners). The blubrry network also works with Podtrac (when you are using blubrry to help find advertisers). PoPodtrac makes it a bit easy to see the stats per episode at a glance. However, blurbrry gets you great stats (as in you can dig deaper) per episode (so you can see operating system of this episode).

Why would I use these stats?

More and more people are talking about using Amazon S3 to host their media as its very cheap (.15 gig for storage and .17 per gig of bandwidth).  So you have the "back bone" of amazon.com and the ability to track your downloads (as S3 doesn't have any stats out of the box).

Meet the Members: Fred Castaneda

Fred has 9 Different Podcasts including:

Struggling Entrepreneur
www.strugglingentrepreneur.com

Gain Control of Your Day (free and Paid Version)
www.gaincontrolofyourday.com

Jungle Warrirors (Great Audio Book)
www.junglewarriors.org

CASABLANCA to VE Day (Another great audio Book)
www.premiumcast.com/a-paratroopers-memoirs

Austin Podcasters Meetup
www.austinpodcasters.podomatic.com

Combat Infantrymen's Association (Austin Tx)
http://www.cibaustin.org/ 

Whats New at IMB
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=267037423 (itunes)

Arriba folklorico music and dance of Mexico
http://folkloricomusicdance.blogspot.com/

His exposure via podcasting may be leading to a career as a consultant for movies.

People Choice Podcast Awards

These kick off on September 15th at http://www.podcastawards.com/ be careful with these. Too much begging for votes = bad content = loss of listeners.

Additional Sites Mentioned

PremiumCast.com

Zune H2 Portable Recorder

Direct download: SOP152_090808.mp3
Category: podcasts -- posted at: 10:04 PM
Comments[9]

Learn how to attract olympic caliber guests to your podcast. This show originates at www.schoolofpodcasting.com This is show 151

 

Getting Olymic Caliber Guets

 Today I share a technique I learned from Gary Lealand from www.fastpitchillustrated.com (and www.podcastpickle.com and www.todayinpodcasting.com ). If you are trying to get somone on your show, and they have endorsements from a company, contact that  company and explain how you'd like to have that person on your Internet Radio Show to talk about your nich, and their product. It's working great for Gary. Gary is using his podcast (which he is very passionate about) to help sell products (which are featured at his site). He is also being seen as an "Expert" in his field because of his podcast.

Check out how Gary is using a podcast to drive traffic to his sporting goods store at www.fastpitchillustrated.com


 Podcasting For Pennies a Day

Microphone - $99
Cord - $10
Mixer - $60
Pop Filter - $20
Headphones - $35
Cord to connect Cable to Computer $30 (or there is a $5 version at Radio shack)
Audacity Software - Free
Website Hosting - $60/yr

That comes $324 USD a year or 86 cents a day.

Can you point to any magazine, radio, tv, or other medium that reaches the world for less than a buck a day? The second year (with no equipment to buy) you would spend 16 cents a day.

Did you know you can sign up for the School of Podcasting for $2 a day (even less if you buy multiple months), and in less than a month have live, successful, podcast? Try it today, and if you don't like it in the first 30 days we will give you your money back.


 

Am I a Podcaster?

Tamara from www.modergeartv.com asks, "I have video on my site am I a podcaster?

A: No. The power of podcasting is that it is delivered via RSS. You can learn how to subscribe to a podcast at www.learntosubscribe.com Then every time you put out a new show, it will automatically be downloaded when your listener/viewer launches iTunes. Without an RSS feed, you have "audio/video" on your website. The good news is if you have a blog you have an RSS feed. If you use Feedburner you can check a setting to make any downloadable media automatically be included in your RSS. (Tamara is using Blogger).


Coming In Future Episodes
I will be reviewing the Thesis Theme which is a great looking customizable wordpress theme. We will also "meet the members" with Fred Castenda of www.strugglingentrepreneur.com and 8 other podcasts.

 

Let me help you start podcasting today. Pricing starts as low as $20 a month. For more information go to www.schoolofpodcasting.com

"Live a life worth podcasting about."
-Dave Jackson

Direct download: SOP151_090108.mp3
Category: podcasts -- posted at: 1:33 PM
Comments[9]

Want to drop an audio message? Check out

http://drop.io/podcastcoach

Category: general -- posted at: 10:14 PM
Comments[11]

Today we talk with Brian Mundy of www.dimacast.com which is a site that instead of using a Wordpress theme, is using a tweaked Libsyn template.

In talking with Brian, he used an html editor (Dreamweaver) and copy and pasted the code from the Settings > Advanced area of Libsyn into Dreamweaver, tweaked it, and pasted it back.

HAVE A SAFETY NET

Be sure to save the original version of the Libsyn site so if you mess things up, you always have a version to go back to. Then repeat this every time you have a "working" template.

Last 5 in 5

What were the last 5 podcasts you listened to?

Geologic Podcast (Comedy and Science for Skeptics)
http://www.geologicpodcast.com/

This week in photogrpahy
http://twipphoto.com/

Blowin Smoke (Cigar Podcast)
http://www.burghherfers.com/podcast.html

Mac Break Weekly
http://twit.tv/mbw

(OK, its a last 4 in 5, but it s 8 in the morning for Brian).

Ready to start podcasting? Check out our website www.schoolofpodcasting.com

Other Sites Mentioned
www.voiceemotion.com
www.podcastvoicemail.com

Direct download: SOP150_082508.mp3
Category: podcasts -- posted at: 5:31 AM
Comments[7]

Today you hear me get interviewed By Doug Dangler who is the Associate Director of the Center for the Study and Teaching of Writing and Ohio University.

This interviewed was done via Skype and Doug's class.

Topics include:

Will Podcasting replace any other media forms?
What Podcast do I listen to?
Do you get paid on each download?
How many listeners make a successful audience?
Are Bloggers the same as Media?

Doung's Podcast is at
http://cstw.osu.edu/podcasts/

Other Podcasts Mentioned:
www.thescenezine.com
www.strugllingentrepreneur.com
www.sleddogpodcast.com
www.llmlive.com

Direct download: SOP149_081808.mp3
Category: podcasts -- posted at: 4:28 PM
Comments[7]

Today we have a guest host Fred Castenada who produces many different podcasts. These include:

The Stuggling Entrepreneur

Gain Control of Your Day

Combat Infantrymen's Badge Podcast

Caseblanca to VE-Day A Paratroopers Memoirs 

Jungle Warriors Podcast (premium version)

 

Microphones Discussed and Used on Today's Show

 

Zoom H2 $199

AT 2020 XLR Condenser microphone $99

AT 2020 USB $150

MXL 007 USB Micorphone

iMic USB Interface

 

Last 5 in 5

(the last 5 podcasts you listened you - explained in less than 5 minutes) 

Tech 5

Technology and You

Marketing Onine Live

The Morning Announcements (this site)

Manager Tools

Fred will producing daily updates from the New Media Expo in his The Stuggling Entrepreneur feed. It's a great podcast. Also Fred is a decorated Veteran. Forget Rambo and all the other movies about Vietnam, you can hear it from the brave men that were there in the Combat Infantrymen's Badge Podcast, the audio book Caseblanca to VE-Day A Paratroopers Memoirs and the Jungle Warriors Podcast (premium version audio book).

Thanks Fred, and thank for keeping us informed while you're at the Expo.

Direct download: SOP148_081108B.mp3
Category: podcasts -- posted at: 10:54 PM
Comments[9]

This show originates from www.schoolofpodcasting.com This is show number 146

Today I play with my new DBX 286A compressor/deesser/enahncer/noise gate that I bought from www.schoolofpodcasting.com/bsw I really like it (its around 200, I got it for $150).

Previously I was using a Behringer Composer Pro XL which I got for $99

I typically by my gear from Same Day Music as there is often free shipping, and (unless in New Jersey) no tax. If I can't find the product there I go to BSW

When playing with new gear don't be afraid to twist knobs and see what sounds better. Likewise don't always judge what you hear live, but listen back through your stereo (so you can pay attention to listening only and not talking). I'm really happy with the unit except its mono, and there is no on/off switch (no big deal).

LAST 5 IN 5
From Dan Lewis at http://www.theramennoodle.com/ and www.djoseophdesign.com
1. Podcast Answer Man - www.podcastanswerman.com
2. Sci Fi Show www.scifishow.com
3. Woot www.woot.com
4. The Onion Radio News Network - http://www.theonion.com/content/radionews
5. Journey Inside my Mind - http://jimmpodcast.blogspot.com/

If you are ready to start your own podcast, come and visit us at www.schoolofpodcasting.com

Direct download: SOP146_0072808.mp3
Category: podcasts -- posted at: 5:09 PM
Comments[8]

Today I dip my toe into the Video Podcasting pool. I was lucky enough to secure one of the new Flip Video Cameras.

This camera takes great video no matter what lighting you put it in (if you have extreme back lighting it may be a little dark, but let's be realistic..). I took video at dusk and it looked much brighter than it actually was in real life.

The great thing is you can take up to 60 minutes of video. It has a rewing and fast forward on the camera for reviewing the video. You can easily delete video that you don't want to keep. It also has a built in 2X zoom. It runs on a rechargable battery that gets charged when you plug the camera into your USB port. The USB interface pops out when you flip a switch. It also has the ability to be put on a tripod. The microphone pics up audio great from the front, and while it's not as clear from the back its still easily understood if you are commenting from behind the camera while shooting video.

If I had used my old camera I would record to super 8, then have to transfer the video to my computer. So if I shot 60 minutes of video it would take (roughly) 60 minutes of time to transfer to my computer.

With the Flip camera, I plug the camera into my computer, and I can drag and drop the files into my favorite editing program. This took about 3 minutes instead of 60 with my old camera.  If you don't have editing software, there are some basic video editing software that comes with the camera that allows you to pick where the video starts and stops as well as you can put background music to the video.

It also has some features that make uploading video to you tube uber easy.

So what would I change?
I like that you can plug it into a video source (like a TV) to watch the video. I do wish I could plug it in and use the TV as a monitor. You can't do this. When you record, the video is only display on the display on the back of the camera. The other thing I would change is to put a retractable lens cover. The camera comes with a "nifty" puch to carry the camera, but I would rather have a lense cover. My last thing (and this is kind of outside the scope of the product) would be to have the ability to use it as a web cam. That's not really a fair criticism. It's more of a "add to the dream list."

It retails for around $139. For me, if you're looking to get into video podcasting, and you want to be mobile, you're looking to do something fast and quick, it's a no brainer. I know I will be doing all sorts of "Dave around town" types of videos. If you're are going to want to mix in music, or plug a microphone directly into it, then you will need to look for another camera, and hit a bank machine, on the way to Best Buy.

Check it the Flip Mino Video Camera at Amazon.com

Direct download: sopv145_072108.m4v
Category: podcasts -- posted at: 10:58 PM
Comments[11]

Paul Colligan has a great post about building a podcast audience. So many people "If I build it they will come." Not so. Get ready for relentless marketing.

Today I talk about www.prweb.com and other ways to build that audience. It amounts to this:

1. Find out who your audience is (put a form on your website).

2. Find out where they go, read, eat, sleep, shop, etc

3. Go there and tell them about it.

HOW ARE YOU PROMOTING YOUR PODCAST?

Ready to jump in the Podcast Pool? Check out www.schoolofpodcasting.com and start podcasting today. We have step by step tutorials, live help, and great resources.

Direct download: SOP144_0071408.mp3
Category: podcasts -- posted at: 3:01 PM
Comments[15]

This show originates at www.schoolofpodcasting.com This is show 143.

I read about this on Leesa Barnes' blog how Terry Fallis won 10,000. He previously couldn't get an agent (which he now has). Congrats Terry.


I mentioned today that Todd Cochrane had said a typical podcast episode is "done" after 72 hours. I miss spoke, while this is true in most  cases it is not in all cases (especially if you material is not timed based). But if your podcast is (for example) news related, people may not want to listen to 6 month old news stories. You can hear Todd's presentation at Podcamp by going to  http://www.coefficientmedia.com/podcampohio/

Thanks to George from www.oneminutehowto.com for reminding me of this point.

The CEO of Wizzard Media is predicting 1.5 - 1.8 billion downloads, and double to four times the ad spending of the past year for 2008. (source: podcastnews.com )

How Do You Record a Skype Interview?

In the past I've said "get it off your computer" and use a portable recorder. This still  is the safest way. However, I've been using voiceemotion.com and many people at the School of Podcasting are using Power Gramo which you can download for a free trial. The nice thing about Power Gramo Professional is it splits the interviewer and interviewee into separate channels (which makes editing the interview easier). I then use Skype (using Skype Out) to call people's phones. It's better if they have a skype account, but not 100% mecessary

Skype is Not Always an Option
In some areas there is no cable modem connection to the Internet. What do you do in that case is get some sort of "JK Audio" product. You can find these at BSW. These can be expensive. For microphones and such I like samedaymusic.com as they do not charge tax (unless you are in NJ).

Podcasting Time Saving Tip
One of the most time consuming parts of podcasting is organizing and posting your show notes. Did you know that you can put your show notes in Wordpress (or Libsyn.com) and save them without publishing them to the public. Then when the show is finished, you can take out any part of your notes that don't fit, and BOOM! instant show notes. The key to this is to NOT click the publish button, but to click the SAVE button. Then when you are rady (and your audio/video is link to the post) click the publish button.
Direct download: SOP143_0070708.mp3
Category: podcasts -- posted at: 5:07 PM
Comments[11]

I went to Podcamp Ohio. It was great. WE RAN OUT OF ROOM. My hat is off to Angelo and everyone involved with organizing the event. It was so smooth, and they handled everything (what a great problem to have - not enough room!).

Todd Cochrane had a great presentation about getting sponsors. HE also stated that typically a podcast episode sees traffic for 72 hours and then it dies off drastically.

I was not really use to the "group talk" style of some of the presentations (and it leaves room open for assertive people to take over the conversation).
I will definitely be going to more podcamps when my schedule permits.


I sat in on a webinar from Paul Colligan. They have added a feature of making membership site at www.premiumcast.com and after watching his presentation I was able to set up a membership site in about 5 minutes. The great thing is some membership scripts allow you to make a "roped off" area, and others allow you to create premium RSS feeds, and premium cast allows you to do either or both. Check it out at premiumcast.com
Direct download: SOP142_063008.mp3
Category: podcasts -- posted at: 8:42 PM
Comments[8]

Today I've got a BAD cold, and my throat is killing me. I share some stats from the latest report on Podcast consumers.

Podcast Listening is up 5 % both video and Audio
30% of regular Internet Users have downloaded a podcast
Video is catching audio podcasts with a 1 % lead going to Audio

What is the age of the podcast listener?
53% Male 47% female
25 to 34 (21%)
35-44 (21%),
45 to 54 (20%)
12 to 17 (15%)
18 to 24 (13%)
55+ (10%)

Last 5 in 5 from Dan at www.jimmpodcast.com

School of Podcasting's Morning Announcements (this podcast)
Marketing Over Coffee ( http://www.marketingovercoffee.com/ )
Eds Mixed Bag (www.edsmixedbag.com )
Media Bullseye (www.mediabullseye.com )
Six Pixels of Separatation (http://www.twistimage.com/blog/ )

Direct download: SOP141_061608.mp3
Category: podcasts -- posted at: 9:33 AM
Comments[11]

This show originates at www.schoolofpodcasting.com

PODCAST CRASHING
If you are using a live podcast system like talkshoe.com you need to be prepared to keep your show on track. I've listened to a few live podcasts, and someone will come in and "Crash" your podcast and start talking about their podcast which is completely unrelated. YOUR LISTENER  doesn't want to hear about their podcast. I've heard podcasts that get completely derailed. Don't forget to keep yoru listener in mind, and be assertive, and point out that the "Crasher" is off topic.

Testimonial from J.R. Stanley of www.llmlive.com

Meet the Members
Today we meet one of the members of the School of Podcasting. It's Mark Wade of the www.a1artistspotlight.com Mark is using the Alesis Multimix 8 USB mixer (but he doesn't use the USB feature). He is also using an Audio Techniica 2020 and the free Levelator software.

Using Google Analytics to Obtain Wordpress Stats

Today we are talking about Google Analytics which you can find at

http://www.google.com/analytics/ and a great plugin for Worpdress that makes it very easy to install Google Analytics code into your blog.

http://wordpress.org/extend/plugins/wp-google-analytics/

When you sign up for Google Analytics, you end up with a piece of code that you would normally put on every page of yrou website. With the wordpress plugin, you place it into the plugin and the plugin puts it on every page of your site. I will be producing a video on how to set this up for members of the School of Podcasting www.schoolofpodcasitng.com

 

Direct download: SOP140_060908.mp3
Category: podcasts -- posted at: 8:34 AM
Comments[8]

This show originates at www.schoolofpodcasting.com

Today I look at my stats from the first episode of 2007 vs the first episode of 2008. To make things fair, the first show published in 2007 has had 517 days to download so I divded the 2007 by 517. The numbers for 2008 were divided by 152 (as this is June 1).

School of Podcasting 2007 1400 Downloads (2.7 a day)
School of Podcasting 2008 801 Downloads (5.3 a day)

Musicians Cooler 2007 1689 Downloads (3.3 a day)
Musicians Cooler 2008 1032 Downloads (6.8 a day)

Building a Better Dave 2007 1617 Downloads (3.1 a day)
Building a Better Dave 2008 915 Downloads (6.0 a day)

This averages to an increase of 98% from 2007 to 2008


 

I also looked at my stats from the now podfaded Podcast Promo Show.

It seemed that Libsyn numbers were higher by about 29% than Feedburner numbers. Here are some examples

Feedburner showed 29 downloads to Libsyn's 34
Feedburner showed 27 downloads to Libsyn's 37
Feedburner showed 30 downloads to Libsyn's 47

So the range of my 57 shows was from 13% - 57%

My conclusion? Pick one and go with it. I use Libsyn cause in theory "Everything comes back to the host." I like their stats, and I can get stats without involving another redirect to my mp3 file.


 

If you are looking for more informatoin about visitors to your blog check out the Google Analytics Plugin for Wordpress .


 

If you're interested in participating in our weekly roundtables check out www.schoolofpodcasitng.com

 

Direct download: SOP139_060208.mp3
Category: podcasts -- posted at: 3:27 PM
Comments[8]

Today I give thanks for all who have paid for my freedom, and we get some emails from folks like 

Emails from

://OneMinuteHowTo.com
http://EclecticMix.com
http://DRiPInvesting.org
http://GLSmyth.com - blog: http://GLSmyth.WordPress.com

and

Jeff Roney
http://www.roneyzone.com
Twitter: twitter.com/roneyzone

Check out our new Video and More Show,
Magical Definition TV Episode 2
http://mdtv2.roneyzone.com

New World Army, a futuristic audio thriller
http://nwarmy.roneyzone.com

Our Lost TV On-Location Videos
http://lost.roneyzone.com

I also talk about some widgets that are pretty cool for your blog. You can find them at www.addtoany.com Jeff is using https://addons.mozilla.org/en-US/firefox/addon/1730 to post to multiple blogs at the same time.

Direct download: SOP138_052708.mp3
Category: podcasts -- posted at: 4:29 PM
Comments[9]

Are you just getting started? Are you ready to launch a successful podcast? Check out our new Quick Start Package at www.schoolofpodcasting.com/quickstart

You get:
6 month subscription $120
1 year blog hosting at www.coolerwebsites.com  $24
Wordpress Blog Set up and cusomitzation - $160
Intro/Outro Recording $80

All this for $299 Sign up at www.schoolofpodcasting.com/quickstart

Back Catalog - Is Anybody Listening To Old Shows?
My first Show "First Podcasts Always Stink" that were recorded back in October of 2005 have been downloaded 106 times in May of 08, 159 in April of 08, 154 in March of 08, 131 in February of 08. (That episode has been dowloaded 2947 total).

Meet the Members
Brian from www.dimacast.com suggested we get to know the members of the School of Podcasting, so today we meet J.R. Stanley of www.lordliftedme.com and the podcast www.lmllive.com

J.R. is using a Sure KSM27 Microphone and an Edirol UA4FX USB Interface which he likes for the tube emulation.

The Interview We Did Today with J.R. was actually "Time Shifted Interview" where I send a question, he records an answer. We repeat to fill in a quick "Meet The Members" section.

 

Direct download: SOP137_051908.mp3
Category: podcasts -- posted at: 4:13 PM
Comments[10]

Today’s episode comes from our weekly meetings that we have at the School of Podcasting. The question is what is the difference between a post and a page in Wordpress?

 A post will be at the top of your blog until you enter another post. A page is something you enter and it can only be viewed if you link to it. (There is a way to have it show up on the front age by going to settings > reading and choosing to have the page be “static” on the front page.

 Why Wordpress? It creates an RSS feed for you, and IT’S FREE. If you need an inexpensive host for Wordpress check out www.coolerwebsites.com

 LISTENER FEEDBACK – NO AGE LIMIT TO PODCASTING
Fred from http://www.strugglingentrepreneur.com/
aggrees that there is no age limit to podcasting. He is 59, and he encourages all “baby boomers” to get involved with podcasting. Fred uses my www.podcastfastpass.com service to set up his blogs at www.strugglingentrepreneur.com and www.gaincontrolofyourday.com  (and more projects coming).

Direct download: SOP136_051208.mp3
Category: podcasts -- posted at: 1:56 AM
Comments[9]

This show (download show) was originally recorded last week 4/25. In the hussle and bustle, I never published it. You can read about my "Passing out" at BetterDave.com

Audience Feedback
Vince from  www.bmoviecast.com agrees that you are never too old to podcast (as he is a baby boomer).

Audacity Feedback?
Steve from www.djideasharing.com does not use Audacity, but ubercaster (for the mac) had him losing an episode.

Blog Views and Blues www.blogsviewsandblues.com
This is a new podcast from Rich Palmer (www.richpalmer.com ) and he turned me on to www.springwidgets.com

Wordpress 2.5 Bugs
In working with the bugs, I can seem to get the image media manager to work. If i'm lucky enough to get an image to upload without error, I can't get to a screen to where I can insert it into the post. I did find I was able to to do this if I stopped using Internet Explorer and switched to Firefox and it worked. So if you are a big IE fan, then you may not want to update just yet. I've been using the Image Manager plugin.

More Fun Tools
www.twirl.org is a desktop Twitter tool. It works on both Mac and PC.

From www.celticmythpodcast.com an easy to customize wordpress theme at http://wpthemepark.com/themes/paalam/ It makes it very easy to turn on or off the text on yruo header (as well as upload a custom header. It's widget ready, and if know a little html, its easy to tweak the colors. If you need help with the "technical stuff" please see me at www.podcastfastpass.com

Direct download: SOP135_042808.mp3
Category: podcasts -- posted at: 6:56 PM
Comments[15]

Today we talk with Richard Harrington and Mark Weiser authors of the book Producing Video Podcasts: A Guide for Media Professionals.

If you are a audio podcaster looking to get into video, it can help those looking to do it on a shoe string budget or the person looking to invest some big time equipment.

For more information about the Authors and the book go to www.vidpodcaster.com

The book is available at Amazon.com

 

Direct download: SOP134_042108.mp3
Category: podcasts -- posted at: 12:43 AM
Comments[11]

Today we talk with Scott Sigler who was the first person to have a Podcast only novel. People became addicted to it as the only way to get it was through his podcast. Later he published this book (Earthcore) and a second book (which went to #2 at Amazon.com) and he continues to write and release books (giving the ENTIRE BOOK away in a podcast with each release). His latest book Infected was given away as a pdf prior to its release? Did it effect sales? Nope. Once again Scott was at the top of his genre.

In this interview Scott talks about how he got the word out about his novel/podcast, why it makes sense to give it your book away, and how you can use podcasting to start your own word of mouth campaign.

For more information about Scott go to www.scottsigler.com
You can buy his latest book inftected at amazon.com

You can see how he is utilizing social media like MySpace, Facebook, and YouTube below.

To join the school of Podcasting go to www.schoolofpodcasting.com

Direct download: SOP133_041408.mp3
Category: podcasts -- posted at: 9:18 PM
Comments[12]

Today I talk about some of my reflections from speaking at the Erma Bombeck Writers Workshop. I also play a promo for www.blogsviewsandblues.com 

TOO OLD TO PODCAST?
There is no age limit on Podcasting. I know of an 8 year old who has a podcast, and I know someone who is in their 60s who is doing a podcast. So if you are saying to yourself, "I'm too old to podcast" you are robbing yourself of a great way to share your wisdom.

UNDERSTANDING BANDWIDTH
To understand bandwidth think of your kids or grandchildren. They may have a phone plan that covers X amount of text messages. When they go over the limit they are charged for each text message over the limit. When you have a website you are given a set amount of bandwidth measured in either megabytes or gigabytes. If you go over your limit your host will charge your, and in some cases they may shut your site down. This is why I recommend Libsyn.com www.uselibsyn.com or if you need free go to www.podshow.com

UNDERSTANDING STORAGE
Storage for your media files is also limited. Think of storage like a filing cabinet. You can stuff more and more files in your cabinet, but eventually it will get full.

PODCAMP OHIO
Podcamp Ohio is 6/28/08 for more information go to www.podcampohio.com

WHERE ARE YOUR LISTENERS?
I have been talking about podcasting at podcast conventions. This really doesn't make sense if I'm trying to find people who need to learn how to podcast as most of the audience is already podcasting. I need to find people who need publicity. While I can keep up with technology at the New Media Expo, and meet all of my friends, if I want to find people interested in learning how to start  a podcast, then the New Media Expo may not be the most efficient use of my publicity dollars.

Direct download: SOP132_040708.mp3
Category: podcasts -- posted at: 12:15 PM
Comments[17]

Today I explain why you had an episode show up a few days early. I also explain that I'm not going to be speaker at the Expo in Las Vegas (but will be going to Podcamp Ohio www.podcampohio.com ).

I also talk about post dating Podcasts and the easy mistake you can make that will have things going out immediately (oops).

Dave Sholes got a free month at the School of Podcasting by sigining up for the Podcast Secrets preview call at www.secretswithdave.com

I also share some of the tips from out weekley roundtable at the School of Podcasting (www.schoolofpodcasting.com )

Direct download: SOP131_033108.mp3
Category: podcasts -- posted at: 9:17 PM
Comments[16]

Today my friend Paul Colligan from Podcast Secrets is on the show. Paul is a full time podcast consultant and Internet Marketing guru. While we are all at work, Paul is out testing new technologies, new strategies, talking with other successful podcasters, and taking lots and lots of notes. Then once a year he offers a class (available at my partner link at www.secretswithdave.com ) where he reveals what he has learned.

Not sure if this call is for you? Then go to www.secretswithdave.com and find out about the call happening April 2nd (after April 2nd you can find out about the class) that gives you a preview of the information that they will be covering. This way you can decide if this class is for you. You see, Paul doesn't want you if you're not serious. This is for people looking to make a six figure income from Podcasting. He is going to be telling you how people ARE DOING THIS now (not how this might work, or this should be tired, this is how people are doing this in 2008).

So if you're interested sign up for the call at www.secretswithdave.com and send me confirmation and I wil lgive you a free month at the School of Podcasting. If you sign up for the class, I will give you a free year at the School of Podcasting.

Direct download: SOP130_032408.mp3
Category: podcasts -- posted at: 12:00 AM
Comments[10]

Show #129 originating from www.schoolofpodcasting.com

Today we get the answers from last week's poll about USB interfaces and using Audacity.

Thanks to:

Joe from www.onthepodcast.net
Anthony from www.diabeticincandyland.com 
Mike from www.mikeshotdish.com
Warren from http://pewpodcast.podomatic.com
Terry from http://quiettimepodcast.com/wp and http://oldcootcast.com
Larry from http://goinglinux.com
Sally from http://www.podcastasylum.com
Daryl from http://www.poddog.ca/suburbia 
Jay from www.jayjennings.com creator of Cloak and Tracker

75% use a USB interface
75% use Audacity.

Most feel Audacity is stable, and people using USB microphones seemed to lve them while people using USB interfaces seem to find them a bit of a hassle (especially if this is on your main unit).

Items mentioned:

Blue Snowball USB mic $99
Samson CO1 USB Mic $90
Alesis MultiMix 8 USB Mixer $149
Alesis Podcast Mic (comes with mic, heaphones, software) $99
Behringer UCA202 USB Interface (connect from your mixers tape out) $30
Zoom H2 Portable Recorder $199
Behringer USB Podcast Kit (includes mic, headphones, mixer, usb interface, software) $100
Rode Dynamic USB Podcaster Mic $230

NEXT WEEK
Rich Harrington and Mike Weiser authors of the book "Producing Video Podcasts." Buy it at amazon.com


Direct download: SOP129_031708.mp3
Category: podcasts -- posted at: 12:00 AM
Comments[8]

In a recent "Roundtable" at the School of Podcasting where members from the School of Podcasting get together and share tips and insights into all things podcasting we go to talking about using USB interfaces. People loved their USB microphones, but it seemed to be a trend of people getting USB interfaces, and then not use them.

Also, back in 2005 people that used Audacity often had an "Audacity crashed" story. That was a while ago, and Audacity has been upgraded and I'm looking to see if it is indeed more stable (as I haven't heard a story about Audacity in a while).

Please CLICK HERE to take the quick survey (using wufoo.com ) and let us know about your experience with USB devices and Audacity.

Also we are running low on Podcast Promos at www.podcastpromoshow.com

Thanks in advance and next week I'll tell you what I learn.

Sites Mentioned
www.podcastvoicemail.com

www.wufoo.com
www.sleddogpodcast.com
www.a1artistspotlight.com

Direct download: SOP128_031008.mp3
Category: podcasts -- posted at: 12:50 AM
Comments[14]

This show originates at www.schoolofpodcasting.com

If you want to have a sponsor for your show, you need to be a SALES PERSON. New to sales? Check out Zig Ziglar or Tom Hopkins but you need to have a system in place to PROVE to the advertiser that YOU brought them traffic, and that your listeners bought their products. So you should:

1. Have some sort of stats system. I use Libysn stats, or in the case of some podcasts I use stats from podtrac.com

2. Have them create a "landing page (this could look like their home page, but its' just a different address). So it could be www.theadvertiserssite.com/podcast" now they can go into their stats and see how many visitors came from your show.

3. Have them offer a deal. This could be a coupon, a discount, SOMETHING that ONLY YOUR LISTENERS get.

4. Track the number of links from your site to their site. This is easy with a tool like Jay Jenning's Cloak and Tracker software (and very, VERY, easy to setup).

So now no matter what happens, if a person goes to their site (After hearing it on your podcast), if they purchase something (using the coupon), or if they click on an image from your site (which should be a bargaining tool) to go to their site - you can track the traffic, and hopefully prove the results.

The advantage of sponsors that you find on your own is you get all the money. You don't have to split it with people. The potential bad news is you might feel yourself editing yourself so you do offend any potential sponsors. This is why some people are turning to the Premium Podcast Solution.

I call this the "Chic Fil-A" way to podcast. Chic Fil-A in the states often gives out a sample piece of chicken so that you go buy a whole sandwich. Podcast pioneer Dan Klass of the Bitterest Pill has just adopted this model. After podcasting for two years he will produce one free episode (the sample chicken) and four episodes a month of "premium" content (the whole chicken). He is using Premiumcast.com for this (A great system).


 

Watch Dave's Video on Carbonite that allows you to back up ALL of your files for $50 a month.


 

Are you looking for a Podcast Expert? Looking to get into Podcasting on a budget? I've got step by step tutorials that will show you how to podcast at www.schoolofpodcasting.com

Direct download: SOP126_022508.mp3
Category: podcasts -- posted at: 10:09 PM
Comments[9]

This show originates from www.schoolofpodcasting.com

The NEW School of Podcasting site (created with www.wordpresstool.com ) is now live.

Today we talk with Rob Walch from Wizzard Media. (www.wizzard.tv) as well as www.podcast411.com and co-author of Tricks of the Podcasting Masters he also is a co-host of Today in Podcasting www.todayinpodcasting.com

Wizzard has technology to let you GEOGRAPHICALLY target your audience. They also have tools to allow you to get demographic information so in the end an advertiser could ask Wizzard, "I want to put get my product or service in front of males 18-25 years old in the Dallas Texas area." Keep in mind the more detailed they get, the more you can charge. This involves being hosted at Libsyn (www.uselibsyn.com )

If you are looking to learn how to podcast, check out the School of Podcasting at www.schoolofpodcasting.com

Direct download: SOP125_021808.mp3
Category: podcasts -- posted at: 11:05 PM
Comments[6]

Show #124 originating from http://shownotes.schoolofpodcasting.com

Today's show is has a fair amount of news. It does make the show come off like a giant SOP commercial, but you should know how the School of Podcasting can benefit you. If this is not your cup of tea, come back next week when Rob Walch of www.podcast411.com and Wizzard Media will be talking about the technology has available.

Is Podcast Promo Swapping Dead? We asked and the following podcasters responded
Anthony from www.BetterGolfwithFitnessPodcast.com  and www.strengthcoachpodcast.com who said its not quantity but QUALITY of promo swapping. Mike from www.mikeshotdish.com is discouraged when other pdocasters won't play his promo.

NEW REWARDS AT SCHOOL OF PODCASTING MEMBERS
25% off from Mad Town Aces Audio Production www.madtownaces.com

REWARDS FOR THE MORNING ANNOUNCEMENTS LISTENERS
Gain Control of your Day Course only $129 using the coupon code SOPURDAY (normally $249)

LAST 5 in 5

Our last 5 in 5 comes from Ray the Produce Picker (www.producepicker.com )

He listened to
www.TotallyRadShow.com (fun show)
www.diggnation.com (lasted news from Digg.com )
http://www.vidpodcaster.com/ (Producing a Video Podcast)
www.geekbrief.tv (Happy Shiny Tech News)
www.StugglingEntrepreneur.com (Starting your own business?)

Don't forget that www.Podcastclicks.com is holding their grand reopening with some videos to help prove its effective. Only $10 a year (going up to $20 soon).

Dave Jackson

www.schoolofpodcasting.com

Direct download: SOP124_021108.mp3
Category: podcasts -- posted at: 9:27 PM
Comments[12]

Show #123 Originating at http://shownotes.schoolofpodcasting.com

Today we talk about Promo Swapping. Is it dead? Is it useful? We also talk about making a great promo. We play some promos and ask, "Does this make you want to know more about this show?"

We also get some listener voicemail from Alex the Podcast junky UK www.podcastjunky.co.uk and I'm sorry Alex. You are a DUDE. Check out his blog (some great insights from an avid Podcast Listener).

Promos
www.KidsCast.co.uk 
www.podcastpromoshow.com

15 Tips for Better Podcast Promos

1. Get a domain name (no blogspot, no typepad, etc). Use the Godaddy promotional code cooelr3 and get it for 6.95  at www.godaddy.com
2
. Put on your marketing hat
3. What is it?
4. Don't Get too Cute
5. Make the First Sentence Count
6. Repeat your pdocast name in a natural tone.
7. Make it Sound Great
8. Let Somone else Hear it
9. Include a Call to Action
10. The Last Impression Shold Be Your Website
11. Save your promo in a quality format
12. Name the File so Podcasters Know What It Is
13.  Test Your Link
14. Pos it On Your Blog
15. Ask

Read the Whole Article

Direct download: SOP123_020408.mp3
Category: podcasts -- posted at: 12:00 AM
Comments[11]

#122 This podcast originates at http://shownotes.schoolofpodcasting.com

Today we have an interview with Evo Terra who is the Author of Expert Podcasting for Dummies (as well as Podcasting For Dummies) and one of the master minds behind Podiobooks.com (Please note a new updated version of Podcasting for Dummies is coming out this fall).

In today's show we talk about what to expect from Expert Podcasting For Dummies (you are read the Table of Contents at Amazon.com ).

We also hear how Authors are giving away their ENTIRE book and still making money. (some very interesting numbers on the number of books sold, and how podcasting is leading to being publsihed).

Find out "All things Evo" at his site www.funanymore.com


 

Evo mentioned buying a domain. You can buy a .com domain name for $6.95 a year using the Godaddy Promotional Code "cooler3" at www.godaddy.com


 

I first heard a great interview with Evo and Fred Castenda at The Struggling Entrepreneur at http://strugglingentrepreneur.com/2008/01/19/evo-terra-author-and-wwwpodiobookscom/


 

Have a show promo? Submit your podcast to the Podcast Promo Show coming 2/14/08 at www.podcastpromoshow.com I also have an article "15 Tips For Better Podcast Promos" avaial at the Podcast Promo Show Website


 

If you are looking to start a podcast, or take your podcast ot the next level in record time check out our website www.schoolofpodcasitng.com

Direct download: SOP122_012808B.mp3
Category: podcasts -- posted at: 12:00 AM
Comments[8]


This show originates from www.schoolofpodcasting.com

Today I explain how I received my second microphone arm (the one that cost $39 on ebay and it works better than the one I got for $29). However, now with my computer closer to my microphone I've decided to put some foam around the computer (leaving it room to "breathe") to cut back on the noise. The lesson learned?

A) I'm listening through the ears of a podcaster. Listen through the ears of a LISTENER. Your noise may be unoticable to most people.
B) Sound Soap From Biad ($80) does a good job removing it (but does take some tweaking. Buy it from Amazon for $79


LAST 5 IN % from Fred Castaneda of www.strugglingentrepreneur.com and www.gaincontrolofyourday.com

Tech 5 
Infor World Daily 
Weekly Web Tools 
The Morning Annoucnements 
Logical Weight Loss


Stereo Junkies

Fred interviews the US Podcast Junky www.podcastjunky.com in episode #21 and we got some tips on "Cyber clutter" (a previous episode) from the UK Podcast Junky.  http://www.podcastjunky.co.uk

Looking to keep your site simple, check out these resources
http://vandelaydesign.com/blog/design/how-to-make-minimalistic-design/

http://vandelaydesign.com/blog/design/minimalistic-web-design/

http://vandelaydesign.com/blog/design/minimalistic-web-designs/

Thanks to Podcast Junky UK
News, Views, Tips And Reviews Of Podcasts, Podcasting, Gadgets For Your MP3 Player And A Bit More Besides.
www.podcastjunky.co.uk


www.PodcastClicks.com is 50% off now through 3/1/08 see how this system delivered close to 27,000 clicks to podcasters in the last two years.


Got a promo for your podcast? Send a LINK to your promo to podcastpromoshow "at" gmail "dot" com (a new show coming from Dave Jackson)


Looking for some custom Podcast Production? Check out www.podcastfastpass.com and leave all the "technical stuff" to someone else while you focus on the content of your show.

Direct download: SOP121_012108.mp3
Category: podcasts -- posted at: 4:00 PM
Comments[9]

This podcast episdoe #120 originates at http://www.shownotes.schoolofpodcasting.com


One of the benefits of being a member of the School of Podcasting is our weekly roundtable / live Question and anser sessions (typical 60 - 120 minutes long). In the last session one of the members talk about how his business is growing due to podcasting. Podcasting is:

Enabling him to reach a global market
Helping qualify his leads
Enabling him to reach customers in a "no pressure" format
Enabling customer to "try before they buy."

Also in this podcast I talk about how you can save money buying a collapsable microphone (sometimes called "Scissors, or Broadcast") boom stand

To See Rich's business in action go to www.dearaddie.com

Other podcasters involved in the roundtable snippet Tim from www.sleddogpodcast.com )

The Rode PSA1 Swivel Mount Arm Microphone costs $90 (and the cool thing about Same Day Music is there is no tax most of the time)

The Heil Sound PL-2T Overhead Broadcast Boom goes for about $125 bucks.

If you look on ebay. You can find "microphone arms" for $29 CLICK HERE
For now at

or one with three bases for $39. at CLICK HERE

I currently have the $29 model and I love not having a stand next to my desk and the ability to move my microphone out of the way. I did have some issues as the stand holds the microphone in place, but when I first added a pop filter, the stand couldn't handle the weight. After really, really tightening the screws it seems to be working. I will get the $39 model later in the week and let you know how it goes.

If you would like to participate in the Podcaster Roundtables go sign up at the School of Podcastint www.schoolofpodcasting.com

Direct download: SOP120_011407.mp3
Category: podcasts -- posted at: 8:50 PM
Comments[4]

Show #119 originating from www.schoolofpodcasting.com

Today I talk about how having a clean website at www.logicalloss.com lead to me getting a new advertiser.

I've relaunched Podcastclicks.com and from now through the end of February you can use the Podcast Clicks Promotional System for $10 a year (Price goes to $20 a year on 3/1/07).

We also talk about moving a site from blogger.com to using a hosted Wordpress site to run your podcast.

Sites Mentioned:

A1 Artist Spotlight www.a1artistspotlight.com
Jewish Teen Podcast www.jewishteen.net 
Audio Gumshoe www.audiogumshoe.com

Direct download: SOP119_010707.mp3
Category: podcasts -- posted at: 11:55 PM
Comments[7]

Episode #118

Today I talk about some of the lovely podcasts I've run across that I feel are awful. It seems people are falling into certain areas:

The person who thinks they are going to make thousands of dollars next week.

The person who gets into podcast becuase they hear its cool, but have nothing to say. Ask them what their podcast is going to be about and they will say, "I don't know."

I've heard no less than four podcasts stating "how to make money in podcasting" and it turns out to be nothing but 40 minutes of talkshoe.com spewing. (nothing against talkshoe.com, but I've heard that podcast enough).

If you have a recording from a buinses meeting back in 1992 and think it would be a great podcast (that is if you can hear the speaker over the air conditioning) - you don't need to podcast that. You CAN, but the question is should you.

If you got into podcasting because you heard you can do it for free - you don't need to podcast. There are singers who sing for free. You can hear them at karaokee bars offending ears every Thursday. Spend a few bucks and take your podcast to the next level.


Thinking of starting a podcast in 2008? Remember that not only do you need the time to record the podcast, but you need the time to promote the podcast. Currently I have seven podcasts (www.podcastcoach.com ) and I don't spend enough time promoting my podcasts as I did when I had 2. Consequently, my numbers are growing slower than when I had a few podcasts.

If you are looking to start a Podcast, if you are looking to learn how to podcast, then please let me be your personal podcast coach by joining me at www.schoolofpodcasting.com

 

 

Direct download: SOP118_123107.mp3
Category: podcasts -- posted at: 12:00 AM
Comments[8]

Today I talk about some of the items I see that confuse new podcasters.

1. The Podcast and Episode Delemna.
There is a "Podcast" name (Think "Friends"), and there is an "Episode" name (think "Monica and Chandler's Wedding). So while you may put in all sorts of iTunes information into your Wordpress settings (either via Podpress, or Feedburner) those apply to the "Show/Podcast." So if you have a show come into your aggregator (like iTunes) and there is no album art its because each EPISODE has "tags" for each mp3 file (or video file). In the example I was working with, the mp3 didn't have any album art. (Even though the SHOW did, so again the EPISODE didn't have album art).

2. RSS Feeds.
Most podcasters use Wordpress.com to maintain a blog (typically on their server like www.coolerwebsites.com ) that has a "side effect" of outputting an RSS feed. So when you update your blog, you update your RSS feed. So how do I update my RSS? I update my blog. Its that easy.

However! You may be using Feedburner (www.feedburner.com) which will look at Wordpress (to watch the RSS feed). This is what people call "Your Feedburner Feed." Then to list your podcast in iTunes you ay submit your "Feedburner feed." So now when iTunes starts it checks for new episodes. It woudl sound like this:

iTunes: Hey are there any new episodes? (Its asks Feedburner)
Feedburner: Hey Wordpress any new episodes?
Wordpress: Yeah, there have been two episodes put out since the last time you checked. The mp3 files are right over there...
Feedburner: Thanks. Hey iTunes the mp3 files are right over there..
iTunes: Got it. I'm downloading them now.

So when you update your Wordpress, you (through some handshaking) update iTunes.


Don't forget that you can get 25% off your membership fee at the School of Podcasting using th coupon code " santa " when you subscribe now through December 25, 2007.


Sites Mentioned:

www.wordpress.org
www.feedburner.com
www.itunes.com
www.schoolofpodcasting.com
www.coolerwebsites.com

Direct download: SOP117_122307.mp3
Category: podcasts -- posted at: 7:52 PM
Comments[0]

Podcast #116 of the School of Podcasting Morning Announcements originating from www.schoolofpodcasting.net

Today I talk about a tool that will take the power of Wordpress and turn it into a Giant GOOGLE MAGNET. You can find it at www.wordpresstool.com  It is a boosted version of wordpress (it installs OVER your current wordpress install that you could purchase from www.coolerwebsites.com ) it has all sorts of meta, tags, site maps and more to drive traffic to your wordpress install. It is $297 but you can use it on ALL of your blogs/podcasts.

I've used it in the past, and wasn't sold on it. However, with the new version they have added LOTS of documentation, and the ability to drag and drop almost EVERY aspect of your blog layout (very, very cool).

The down side? You need to know a bit of CSS to get the colors and look of your site the way you want it. While Denis (the owner) is a great guy and very supportive, if he gets hit by a bus.......

The great news? You can change the layout with the drag and drop interface and the colors and style of your website stay the same (very cool). If Wordpress updates - your website will look the same. All the plugins have been tested to work together.

For more information about semiologic, go to www.wordpresstool.com


Question for the group? Do you feel that producers who have been around for a while can drop to a "not so regular" schedule without losing listeners?


CHRISTMAS SALE
Get 25% off your membership fee by using the coupon code " santa " when you check out at www.schoolofpodcasting.com Try it risk free for 30 days. If you don't like the great information, cancel your subscription for a complete refund. (Now through December 25th, 2007).


SHOWS / SITES MENTIONED
www.newmediamettersshow.com
www.thebitterestpill.com
www.digitalflotsam.org
www.internetbusinessmastery.com
www.coolerwebsites.com

Direct download: SOP116_121607.mp3
Category: podcasts -- posted at: 8:31 PM
Comments[4]

Get 25% off your membership fee using the coupon code santa now through December 25, 2007.

Today I show how you can find out who is linking to your competitors using google. Then you can see if these same people might want to link to you. When a whole bunch of sites link to you Google may give you a higher ranking (and thus place you higher on a search).

To see who is linking to you simply type link:http://www.yourcompetitors.com 

So to see who is linking to the schoolofpodcasting.com it would be
link:http://www.schoolofpodcasting.com

Your listeners may want to link to your website. So you go into whatever program you're using (wordpress, front page, dream weaver) and you make a link to your website (either graphic aor text). You view the source code and when you past that into your website, it may  not display. Instead it will simply show the graphic/link and NOT the text that you want people to copy and paste.

(Now here I was able to simple coy and paste the code, this won't work with all systems, it WILL work for most people using Wordpress).

The pop up words

so to fix this, you need to replace the "<" and ">" so substitute the following:

&lt; = < (lt for less than)
&quot; = " (quot for quotes)
&gt; = > (gt for greater than)

 so

&lt;a href=&quot;http://www.schoolofpodcasting&quot;&gt;School of Podcasting &lt;/a&gt;  will show up like this

<a href="http://www.schoolofpodcasting">School of Podcasting </a>

If you're not sure how to make a link, I have a detailed answer in the Frequently Asked Question section of the school of podcasting

Direct download: SOP115_120207.mp3
Category: Last 5 in 5 -- posted at: 4:09 PM
Comments[22]