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School Of Podcasting

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.
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May 22, 2017

Comments?

888-56-33228

Podcasting Microphone Shootout

Microphone 1 - Audio Technica ATR2100 $59 (Here is Bundle with Boom arm)
Microphone 2 - Audio Technica ATR2005 $79
Microphone 3 - Samson Q2U $54 (with headphones)
Microphone 4 - Knox Dynamic USB Microphone $39 (here is a bundle with boom arm)
Microphone 5 - Audi Technica 3035 $179
Microphone 6 - Heil Pr40 $327

Engage, Listen, and Grow Your Audience with Jonathan Oakes

Jonathan Oakes has been producing the Trivial Warfare for two years he has had some great adventures with his audience including participating in some really big trivia contests. Jonathan has always had a love for trivia. He participated in those TV shows where high school teams go against each other. He has taken on entries bars of people (AND WON). Jonathan's audience loves to learn, and love the ability to show their memory skills. You can find his show at www.trivialwarfare.com Today in episode 567 we hear:

How Jonathan worked with his co-hosts to set expectations when it comes to dividing any money.

He brought on co-hosts that brought in different viewpoints

He listened to what his audience wanted (to be on the show) and found a way so that both the show and the listener benefit.

He has incorporated giveaways into his Patreon to increase patron in the higher support tiers

He uses a Facebook Group to gather feedback on ideas to

Check out Jonathan's Show at www.trivialwarfare.com and check out his Patreon Account at https://www.patreon.com/TWA

Ready To Start Podcasting?

Join the School of Podcasting at www.schoolofpodcasting.com/start 

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Find out more at www.schoolofpodcasting.com/start

Next Week is the Audience Poll Episode

Are you podcasting? If so why? 
Did you post and quit? If so why?
Have you never launched a podcast but want to? What's stopping you? 

Call 888-563-3228 or use any of the contact options at www.schoolofpodcasting.com/contact

answer the question by 5/26/17 (be sure to mention your show if you have one)

 

Mentioned in This Show

Jonathan's Appearance on "Harry's Show" Podcast Junkies

Jessica Kupferman's JKM Agency helps podcasters get sponsors

Podcasting 101

May 15, 2017

Because of My Podcast: Lee Silverstein

Lee Silverstein is the man behind the Colon Cancer Podcast and the Color Cancer Network was able to get press passes to a very cool event in his area.

Cool Image Tools For Your Podcast

I've been working on rebuilding PodcastingResources.com and in the process finding that some resources are gone, and other have been updated. Also in the process of moving items, I've had podcaster inform me of new sources. Today I want to talk about some resources you might know and a few might not when it comes to creating graphics and images.

Canva.com

Canva.com was my favorite tool for a simple but powerful tool. It included photographs you could include for free, or in some cases $1. It has a set of tutorials to get you up to speed and you can create some great looking images for free (or next to fo free)

Pixlr.com

Pixlr.com is another graphic program in the cloud. It doesn't have access to photos and such, but it can edit the photos you have, and it's a great tool if you need to resize an image, especially if your artwork for Apple Podcasts is the right dimensions, but the file size is too big as you can have pixlr.com compress it.

Vectr.com

Vectr.com is a new program to me, and from I've seen is the most powerful graphics program that is 100% free. It works on any platform, and it also has a cloud version. As it is super powerful there is a bit of a learning curve, but if you took the time to go through the tutorials (and they have quite a few) you could make some great looking graphics.

Adobe Spark

Adobe Spark is my new favorite tool. It has one drawback that I will hit on in a minute. You simply click on what you are trying to make (twitter, facebook, Instagram, etc) and pick a design, choose some colors, spin a wheel to scroll through some fonts, and share your image. So what is the one drawback? Most of these other tools allow you specify custom sizes, but from what I've seen there is no way to specify a file size. So what I do is if I need a square image, I go into adobe spark, create an Instagram image, and then resize it using Pixlr.com

 

New Twists on Old Tools

Ecamm Call Recorder is a great tool for Recording Skype, they recently launched Ecamm Live which is meant to record Facebook Live broadcasts that costs $29.95 and has some of the same features as wirecast (but that costs $500). This cost $29.95. Here is a tutorial.

A New Podcasting Microphone For Half the Price

I've been a huge fan of the Audio Technica ATR2100 microphone. It sounds great. It has both USB and XLR inputs (so it can plug directly into the computer or into a mixer) and it has a lifetime warranty. As I write this, that microphone is $67 the ATR2005 is a slightly more stylish version for $79

Well SP on the Better Podcasting Show found the Knox Cardoid USB Microphone for $40. This microphone looks and sounds very much like the 2100/2005 (it looks like a 2005 with the 2100 switch). There is even a bundle where you get the microphone and a boom arm for $69.

When You Step on A Listener's Toes

In my twelve years of podcasting, I may have had someone send a nastygram once or twice. This is why I was so surprised to get a nasty email calling me a piece of garbage, and another podcaster resorting to name calling and saying how I had no listeners and other false statements.

So what do you do?

  1. Well, you could load up your anger and hurt and go out attitude a blazin'. From my experience, this typically does not end well.  or
  2. Reach out to them and attempt to get an understanding of how your words offended them.

Realize this is NOT saying they were wrong for feeling hurt or offended. Everyone is allowed to feel what they feel. Many times when two people are involved in a conversation and someone gets offended chances are the person who did the offended didn't know what they said was so lethal.

My Offensive Words

On my Logical Weight Loss podcast, I was reading a story about how Americans are giving up on trying to lose weight and accepting being fat. In the article, it mentioned how American Doctors feel they can tell their patients about the dangers of being overweight as they might be accused of "Fat Shaming." This to me makes no sense and stated that if your doctor can't talk about your weight than who can say anything negative. I asked, "What is there no Slut Shaming, no Thief Shaming? What if you have relations with a goat? Is that OK?  To this, I got an email. The subject of the email was F*CK YOU. Here was the message:

In your latest podcast, your comment about "slut shaming" and comparing it to "thief shaming" was absolutely disgusting. FUCK YOU, go to hell you piece of garbage. To this I replied:

Thank you so much for your feedback. My point was if we don't allow anyone to say a negative thing about anything, isn't that the doorway to anarchy? I would love to have a dialogue about this with you. Can we get on skype? The response I received was simply:

GO TO HELL

To that, I replied, "Too bad. As a former teacher, I always feel there is room for improvement, and obviously, there is room for me to improve. Good luck with your weight loss journey."

If You Stay Open - You Leave the Door Open to Knowledge

I appeared on the Podcast Survival Guide podcast with Josh Liston (who is from Austalia) and he explained that while "Slut" is not a great word in America, it is a really, really bad word in Australia ( on the same level as C*NT in the US).

In both cases, my remarks on the Logical Weight Loss podcast were somewhat based on my frustration with political correctness (fat people are now horizontally challenged) and what I said was off the cuff, in a slightly over the top manner to make a point. One might guess that Alex's comments were in the same manner.

Conclusion

In the end with different countries, cultures, languages, etc we are going to inadvertently step on each other's toes. All you can do is apologize that someone feels a certain way, and pursue a dialogue to learn from the experience.

Podcast Rewind

I appeared on the Podcaster's Survival Guide Podcasters Roundtable Talking Podcast Consumptiontalking a bit more in depth about upsetting your listeners, and I also appeared on the in 2017

Ready to Start Podcasting?

Join the School of Podcasting get access to all of your 16 courses on podcasting

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May 8, 2017

I Just Launched My Podcast, How Many Downloads Should I Have?

This question has no "Set" answer. It depends on a couple of things:

  1. How much value do your episodes bring to your audience? (is it any good)
  2. How much promotion do you do?
  3. What is your niche (a podcast like this - about podcasting - will never have 5000 downloads)

Right no 50% of podcasts get less than 200 downloads per episode after 30 days (and 50% get more) with the average being around 2000 (listen to The Feed Podcast for updated stats)

Think of Your Podcast Like A Train

A steam locomotive has an engine. The engine has to go to where the other boxcars are an connect. So do you. You need to go to where your audience is, and connect. A train announces where it is via the whistle, you need to promote your show to let people know you exist.

A train starts off slow, very slow, and build momentum over TIME. So they are slow to start, but once started, hard to stop.

My Dad drove a truck, and once had a wreck where the momentum of a couple of tons on his trailer went off the road (he blew a tire) and he was knocking over giant tree's like they were toothpicks, so momentum can do great things. However, it takes time. Today we have Katie Krimitsos on the show, and he is doing great with her show that she has been producing three years. 

So when you start your podcast, the more you focus on your audience (not the tech, not the stats on an hourly basis) you will build up momentum in your show.

Katie Krimistsos on Building a Community With a Facebook Group

Katie has been running the Tampa Bay Business Owners group for five years. Together with her husband Chris Krimitsos, they help business owners grow their businesses and connect with the right people. Katie has been podcasting for three years at http://bizwomenrock.com

In today's interview, we learn the following with Katie:

How to avoid the common mistakes of creating a Facebook Group

The Different types of groups and what each type offers.

How she makes her Facebook group feel special

How she maintains control of her group and keeps them engaged.

Why she had a successful relationship with a sponsor, and quit using them.

How she grew her coaching business with a strategy that anyone can use.

How her podcast fuels her Facebook Group, the Facebook group fuels the podcast, and they both fuel her coaching.

Why she almost quit, and what stopped her from walking away from podcasting.

Check out Katie's tools for growing your community with a Facebook group, taking that group on a retreat, as well as her private coaching to help you grow your business by going to www.bizwomenrock.com and check out her podcast on iTunes (as well as on her site)

Mentioned in this Show

Banner Poll - Are you Interested in a Banner Exchange for Podcasters?

Ready to Start Podcasting? Join the School of Podcasting

Podcast Movement - Use the Coupon Code sop10 to save 10%

May 1, 2017

Because of My Podcast: Katie Krimitsos

Katie is the host of the Biz Women Rock show, and when I asked her how she would finish the "Becuase of my podcast ____" she answered, "Everything" She feels her business, her consulting, courses, and coaching are all based on the relationships she has fostered through her podcast.

Bridge Ratings Podcast Report is a Bit Hit or Miss

Bridge Ratings continues its coverage of the podcasting space with this latest update which provides never before insight and best practices learned from a three-month study conducted between January 23, 2017 and April 10, 2017.

A panel of 2000 persons ages 13 and older were contacted by random digit dialing phone method to both landlines (45%)  and mobile phones (55%) in the continental U.S. Phone interviews, on-line questionnaires, and daily diaries were utilized to gauge the consumption behavior of current podcast listeners and potential listeners. The margin of Error for this study is +/- 2.2%.

Here are some items I wanted to address

Trends in time-spent-listening shown in the following chart reflect a significant reduction in the average time spent per listening session falling by a third between August 2015 and April 2017.  "Listening Session" is defined as the portion of each podcast listened to during individual sessions. 56% of our panelists listened to podcasts in multiple sessions.

When they mentioned how people find podcasts, their answer was

What are the most popular methods of discovering podcasts of interest?

1. Social Media
2. Search
3. Word of Mouth
4. Other Podcasts
5. Streaming Channels
6. Radio Hosts

In their conclusion they stated, "“For broadcasters seeking to increase listenership to podcasts by their talent, a significant increase in promotion - both on-air and through social media - would be the primary strategy.”" 

In their Best Practices Section, they listed the following

1. Producers of podcasts should have a clear idea of the prospect or audience - the target market. Knowing who is the target will help producers stay focused on the topics covered. Audience knowledge lays the foundation for all of the other items on this list.

To this I say AMEN. I'm doing a show right now as a test called "Podcast Rodeo Show" where I pick random podcasts and give my first impressions.

2. Be organized and know where the podcast is going. Be considerate of your audience's time and don't ramble. Get to the point. The average time spent with podcasts is 22 minutes with listeners who commit beyond the first five minutes. Podcast abandonment continues to plague non-focused hosts with no clear understanding of how to capture their listeners' attention. The “session” average of 22 minutes also reflects partial podcast consumption, i.e. podcasts of longer length are often listened to in 2 or more “sessions”.  

This is the point that I want to make sure people don't get wrong. THIS DOES NOT MEAN YOUR PODCAST NEEDS TO BE 22 MINUTES. Libsyn.com (a podcast media hosting company) reports that 84% of the podcasts with more than 100,000 downloads per episode are longer than 51 minutes.

Listening to a podcast “in its entirety” often means listening to it in multiple sessions.

No Kidding. Really? In a world where both parents are working, taking kids to school, soccer practice before going to their second job, you mean they don't have multiple unlimited hours to sit and listen to a show uninterrupted?

I've quoted her before Valerie Geller in her book Beyond Powerful Radio has said, "There is no such thing as too long, only too boring." I recently listened to episode 301 from Daniel J Lewis. It was 3.5 hours long. In spans of 10-20 minutes, I listened to that show over two days. Why? Because I find it interesting.

3. Edit. Edit. Edit. It is easy to start a podcast recording only to find the host and/or guests have rambled for 45 minutes or an hour. Before posting podcasts on-line, producers would be best served to listen to the entire recording with a critical ear and edit out content that doesn't serve the "vision" of informative, engaging and entertaining content that listeners can't get from other media.

Again, I totally agree here. Mount Rushmore was just a mountain, and then Doane Robinson decided to have some editing done to it.

4. Establish a publishing schedule. Bridge Ratings' analysis found that weekly podcasts are most popular followed by twice per week and daily. Tuesday was the best day to post podcasts followed by Friday. based on our panel's responses.

I don't think it matters what day as long as your consistent. A podcast about entertaining might make more sense to put out on Thursday or Friday as people prepare for the weekend. When it comes to picking a schedule, keep the following in mind:

Podcasts app for iOS pauses downloads of episodes from podcasts which the user hasn't listened to. Episode auto-downloading stops 15 days after a user last views that podcast or plays an episode on any device the user is signed into and after 5 new episodes are unplayed on a single device.

After 45 days of a user not viewing or playing episodes from a podcast on any device and after 5 new episodes are unplayed on any device, Podcasts app for iOS and tvOS stops updating the podcast metadata altogether.

iTunes desktop also has protections against unwanted downloads. After 15 days and 5 unplayed new episodes, new podcast episodes stop auto-downloading. After 45 days, the podcast metadata stops updating. (source)

so before you go launching a daily show....

5. Tagging metadata. Search is the second most-popular way consumers find podcasts of interest. Producers should be cognizant of search engine requirements including software that consumers use and directories. Metadata is that additional information embedded in an object which provides information to software platforms about that object. Search Engine Optimization (SEO) is a function of these tags and allows a podcast to be found. The more refined and focused the tagging data, the higher the chance of the podcast appearing on the first page of search results.

While it makes sense to have keywords in your websites, the best advice I can give is to use the title of your podcast and the title of your episodes to the maximum. Use words that peak people's curiosity or inspires them to click. If you're going to put any kind of episode numbers in your titles, put them at the end (as the information at the beginning of a title cut off in some apps. Here again, don't go crazy and remember that people create word of mouth, and when you ignore the people, you lose a key source when you right strictly for robots.

6. For broadcasters seeking to increase listenership to podcasts hosted by their talent, a significant increase in promotion - both on air and through social media - would be the primary strategy.

Yes, you need to tell people about our podcast. My formulas for podcast downloads is TOTAL VALUE IN EPISODE multiple by INTELLIGENT PROMOTION equals TOTAL NUMBER OF PODCAST DOWNLOADS. Even in their own study, they state, "Awareness through word-of-mouth from friends and family, increasing publicity of podcasting in general and high-interest topics are motivating more people to try podcasting."

The article quotes an article from Mumbrella, saying,"The understanding of podcasting in media agencies trails that of streaming, the research revealed. On a scale of 1-to-10, media agencies ranked their understanding of podcast advertising at 5.1 on average and 7.2 for streaming digital audio, with just 6% classifying themselves as having little understanding." It's this kind of information that leads people to say "We need to get podcasters abandon downloads and start streaming." This would be liked saying, "We need to get people to quit emailing people and go back to letter writing because people are confused by email." We need to educate people on podcasting.  Grab your neighbors phone as ask them what their hobbies are. Go the Apple Podcasts app (on an iPhone) and type that in and click search. Then click play. It doesn't take long.

With the exception of Spreaker (which streams via Shoutcast on their live technology), a podcast that is played on a website or app or tablet that has not been previously downloaded is a progressive download. It looks and smells like a stream, but it's a file that is being downloaded in chunks and is going to show up as one download in your stats.

In their final thoughts, they state:

  • Podcasting continues to have great potential to drive a broader trend toward on-demand audio that is reshaping the $75B+ global audio market
  • Podcasting still has an issue with discovery and needs to become more social in order to drive audience growth in addition to simplified search mechanisms.

I don't think the problem is finding a podcast on a topic, the problem is finding a GOOD podcast on your favorite subject.

  • 75% of podcasters are concerned with generating new listeners and app presence, monetization (70% dissatisfied) and social media presence (58% dissatisfied.

Wait, are you saying podcasters want more listeners? This is truly the most insightful report I HAVE EVER READ. Really?

  • Social media, search and word of mouth are the most popular channels for audience growth.

So make a podcast that inspires other people to talk about it.

  • Barriers to faster growth: 1) "Finding Podcasts I'm interested in", 2) "Programs are too long or have uninteresting hosts".

Again, finding GOOD podcasts is a struggle, and the length of the podcast is not a problem. This is put forth by people who want to stick to a "Closer to radio" model and convince everyone to stream their show.

Who are Bridge Ratings?

They are located in Irvine, CA. They were founded in 2001 and is a media analysis corporation providing behavioral analysis of media consumers in the US, Canada, Mexico and Europe. Company clients include Emmis, Microsoft, Yahoo!, Amazon.com, CBS Radio, Cumulus Broadcasting and Clear Channel Communications as well as finance and media investment firms around the world.

Founded by broadcast executive Dave Van Dyke, Bridge Ratings had its roots as a radio ratings company positioned as an alternative to other services in medium and small markets. Bridge Ratings surveys were utilized as a bridge between the one or two annual surveys offered by other research companies.

The company transitioned to a media consumer analysis firm in 2003 when its study focusing on the impact of commercial interruptions on radio listeners revealed that stations lost as much as 25% of their listeners with every commercial beyond two in a row. This study became a template for future analyses of listener behavior.

Who is David Van Dyke?

Bridge Ratings Founder and President Dave Van Dyke’s extensive and varied experience in media has captured every facet of radio and Internet audience engagement.  In radio, he has worked in a diverse array of positions including programming, management, sales, on-air, marketing and research for CBS, Infinity, ABC, Nokia and Westinghouse.  Through his work with Bridge Ratings Dave is widely recognized for his ability to forecast and gauge media consumption across multiple platforms and to utilize field data to advise his clients. He is also known for his management of radio station rebuilding successes, taking underperforming radio properties and turning them into high cash-flowing corporate contributors.

Nobody Can Do A Show Like You

My Buddy Steve Stewart sent in a very cool piece of audio feedback that got me thinking.

  1. He shares why he listens to this show, and he explains how everyone who does a show stamps their own style on it. Your show will be your show. 
  2. I point out how we ALL face imposter syndrome. We feel we're "not worthy" or we are worried about being "big headed." 
  3. Podcasting puts you into a place of leadership simply by creating a podcast. A leader should appear confident and accept their role. For me, I would downplay my role, and my jokes about "little old me" and didn't realize that this type of humor could be damaging my brand. People don't want to follow "little old whoever.."
  4. Steve shares that he is now making a full time living doing podcast editing.

Mentioned In This Episode 564

Randy Cantrell and the Grow Great Show

Bridge Ratings Report

Podcast Review Show (Get Your Podcast Reviewed)

Podcast Rodeo Show 

Libsyn.com (use the coupon code sopfree to get a free month)

Ready to Start a Podcast?

Go to www.schoolofpodcasting.com/start

 

 

Apr 24, 2017

Welcome to episode 563 of the School of Podcasting

Have you ever had a problem with something, and then when you stated your problem out loud the answer came to you as you were saying it? You can use that exercise to help your podcast. I recently read about 80% of the book Out on the Wire: The Storytelling Secrets of the New Masters of Radio by Jessica Abel. Jessica went DEEP INSIDE NPR and the creators of This American Life and took lots of notes and shared them. One strategy they use to shape a story is to say out loud, "I'm doing a story about X, and what is interesting about it is Y. They say it's important to do this out loud to a real person.

Then to shape your story you use this tool, Somebody does something because of ____(their motivation) but _____(a challenge). If you can't answer the but, then ask yourself, "What do I have?"

They have another exercise where their focus setting may be something like. "This happened _______, then this ____, then this ____, and you would #$%&! believe it but ____. And the reason that is interesting to every single person walking on the face of the earth is ______.

This is where I draw the line. Sure we want everyone to like our episode, but that is NOT going to happen. If you try to make a podcast that is interesting to every single person, you will go crazy. Keep in mind these people are telling stories, and stories are powerful, but in certain circumstances, they don't really fit.

For example, Many podcasters want to make money with their podcast (motivation) but only 10% of podcasters get enough downloads to get big named sponsors. Then this guy start a podcast about horses, and you won't believe it but he got a sponsor when he had less than 100 downloads per episode. He added more and more shows and called it a network, and ignored the CPM model brought over by radio, and now he is making a full-time living with his podcast. The reason this is important is dynamic ad insertion is paying very low rates and uninformed podcasters may take those fees because they feel they can't get a sponsor without huge downloads.

If I'm interviewing technology, it may be a piece of technology that eliminates the challenge. Some podcasters have a hard time sharing promotional material with their guests, but podhero.io makes it easy.

Your intro Can Make or Break Your Podcast

This is from the Book Ted Talk by Chris Anderson

Zak Ebrahim did a TED Talk, and he originally was going to start his talk with this paragraph:

I was born in Pittsburgh Pennsylvania in 1983 to a loving American Mother and an Egyptian Father who tried their best to create a happy childhood for me. It wasn't until I was seven years old that our family dynamic started to change. My father exposed me to a side if Islam that few people (including the majority of Muslims) get to see but in fact when people take the time to interact with one another it doesn't take long to realize that for the most part, we all want the same things out of life

The folks at TED brainstormed and help him come up with this opening Paragraph:

On November 5th 1990 a man named El Sayyid Nosair walked into a hotel in Manhattan and assassinated Rabbi Meir Kahanethe leader of the Jewish Defense league. Nosair was found not guilty of the murder, but while serving time on lesser charges he and other men started planning attacks on a dozen New York City landmarks including tunnels, synagogues, and the united Nations Headquarters. Thankfully those plans were foiled by an FBI informant. Sadly the 1993 bombing of the World Trade Center was not. Nosair would eventually be convicted for his involvement in the plot. El Sayyid Nosair is my father.

The audience was riveted See video https://youtu.be/lyR-K2CZIHQ

Leave Out Stuff That You Don't Need

Here is an example from the TED Talks book byChris Anderson(also available on Audible)

Once, when I was eight years old, my father took me fishing. We were in a tiny boat, five miles from shore, when a massive storm blew in. Dad put a life jacket on me and whispered in my ear, "Do you trust me, son?" I nodded. He threw me overboard. [pause] I kid you not. Just tossed me over! I hit the water and bobbed up to the surface, gasping for breath. It was shockingly cold. The waves were terrifying. Monstrous. Then . . . Dad dived in after me. We watched in horror as our little boat flipped and sank. But he was holding me the whole time, telling me it was going to be OK. Fifteen minutes later, the Coast Guard helicopter arrived. It turned out that Dad knew the boat was damaged and was going to sink, and he had called them with our exact location. He guessed it was better to chuck me in the open sea than risk getting trapped when the boat flipped. And that is how I learned the true meaning of the word trust.

EXAMPLE 2: SAME STORY WITH TOO MUCH DETAIL AND NO EMOTION

I learned trust from my father when I was eight years old and we got caught in a storm while out fishing for mackerel. We failed to catch a single one before the storm hit. Dad knew the boat was going to sink, because it was one of those Saturn brand inflatable boats, which are usually pretty strong, but this one had been punctured once and Dad thought it might happen again. In any case, the storm was too big for an inflatable boat and it was already leaking. So he called the Coast Guard rescue service, who, back then, were available 24/7, unlike today. He told them our location, and then, to avoid the risk of getting trapped underwater, he put a life jacket on me and threw me overboard before jumping in himself. We then waited for the Coast Guard to come and, sure enough, 15 minutes later the helicopter showed up—I think it was a Sikorsky MH-60 Jayhawk— and we were fine.

The first version is a story of trust and emotion. The second version has tangents left and right and is filled with information that doesn't back up the main story. If we "X Y" this,  My Dad and I went fishing, but he threw me overboard. And this is interesting as we all need to learn how to trust people. The second version doesn't even bring up the key sentence for me, "Do you trust me son?"

In the book Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power author Ken Davis states, "To make it as clear and powerful as possible, it is necessary to know exactly what you want to accomplish and then keep only material that will contribute to the objective." He also states, If you aim at nothing, you will hit it every time. Another strategy is that if you just throw enough things at your audience, one of them is bound to have an impact.

Niel J. Guilarte Editor of The Messengers: a Podcast Documentary

Niel who is the editor the The Messengers: a Podcast Documentary as well as the host of All Things Post, and the owner of Wildstyle Media, and star of his YouTube Channel shares some of the non-traditional items he has shot video to get experience and talk about the steps of assembling your story.

  1. Know who your audience is
  2. Take inventory of what you have
  3. Come up with the story, the message you want to share
  4. Follow your gut
  5. Don't be afraid to start over, or get a different set of ear/eyes

In the same way that you don't take your car to the dentist to get it fixed, Niel thinks business people should stop editing their show and pass that off to editors to help them tell their story. Niel uses Dropbox to swap files back and forth with his clients as well as Frame.io

One of the common mistakes that podcasters make that Niel has to edit out is letting their guest go on weird tangents in the interview that end up on the chopping floor.

Check out Niels awesome videos (his wedding videos are awesome) at www.wildstylemedia.net and his podcast All Things Post (about Post Production) at www.allthingspost.net

What is the Smallest Amount You Would Take From a Sponsor for One Episode?

If I could do this again I would. I was looking for a number like "16" not a range of an EPISODE (not a month) after 30 days. So look at an episode from 30 days ago and tell me how many downloads it has. Then when I asked what was the least amount, I'm not sure I was clear enough to say PER EPISODE. So I would call this survey a wash. I thank all 37 people who replied.

Are you interested in making money from your podcast?

89.2% Said Yes.
10.8% said no.

How Many Downloads Do You Get Per Episode After 30 days, and what is the smallest amount of money you would take from an Advertiser.

7 Respondents had 100 downloads or less, and they said they would take anywhere from $5-$500. The people close to 100 downloads per episode were looking for $25-35.

3 Respondents got between 101-200 downloads. Two were not interested in making money, and the third wants at least $10.

3 Respondents had between 201-300 downloads and said they would take $5, $10.

1 Respondent had between 300-400 downloads said they were highly relevant and would take $500.

1 Respondent had between 401 -500 downloads said they would take $200

1 Respondent said they had 600 downloads per episode and would take a minimum of $10

1 Respondent said they had 800 downloads per episode and would take a minimum of $150

1 Respondent said they had 900 downloads per episode and would take a minimum of $50 for advertisers but on Patreon I will mention a fans business for $25

1 Respondent said they had 1000 downloads per episode and are getting (currently) $50

1 Respondent said they had 1000 downloads per episode and would take $225

1 Respondent said they had 1250 downloads per episode and would take $50

1 Respondent said they had 2000 downloads per episode and would take $50

1 Respondent said they had 2400 downloads per episode and would take $20

2 Respondents said they had 2500 downloads per episode and would take $25. The other is getting $100

1 Respondent said they had 3000 downloads per episode and would take $50

2 Respondent said they had 4000 downloads per episode and one is  getting $250, the other wants $300

1 Respondent said they had 4673 downloads per episode and will take $1 per second (30-second ad, $30)

People Who Said They Have Sponsor

1 Person had 50 downloads an episode and is getting $250 ( I would think this has to be a month or a typo)
1 Person had 1000 downloads an episode and is getting $50 ($50/cpm)
1 Person had 2500 downloads an episode and is getting $1o0 ($40/cpm)
1 Person had 4000 downloads an episode and is getting $250 ($62.5/cpm)
1 Person had 4763 downloads an episode and is getting $1/sec (one spot $30) ($6.29/cpm)
1 Person had 10000 downloads an episode and is getting $55  ($5.5/cpm)
1 Person had 50000 downloads an episode and is getting $125  ($2.5/cpm)

Next Month's Poll:

Have you ever started a podcast? (Yes or No)
If no, what is holding you back?

Are you still producing that show? (Yes or No)

If Yes:
What are the name of the show and the web address?
Why do you podcast?

If No:
What was the name of your show?
Why did you walk away from podcasting?

Go to www.schoolofpodcasting.com/contact. If you use email, please put 468 in the subject line.

Join the Podcasting Community at The School of Podcasting

Educate - Collaborate - Meet Your Fate

Tutorials, Live Coaching, Private FaceBook Group, Priority Email Support

30-Day Money-back Guarantee

www.schoolofpodcasting.com/start

Mentioned in This Episode

Out on the Wire: The Storytelling Secrets of the New Masters of Radio

TED Talks: The Official TED Guide to Public Speaking (available on Audible)

Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power

The Messengers Documentary DVD

www.wildstylemedia.net

www.allthingspost.net

Dropbox

Frame.io

Glenn the Geek Episode 1 of (Horse Radio Network)

Son of a Terrorist  TED Talk

Start Your Podcast at the School of Podcasting

 

Apr 17, 2017

Today on episode 562 Joe Saul Sehy of the Stacking Benjamins podcast explains how he changed his podcast format, and lost 30% of his audience but now is working on his fifth sponsor.

Joe Saul-Sehy is the creator and co-host of the Stacking Benjamins podcast. Kiplinger magazine listed it as Best Podcast 2016 and The Art of Manliness listed it in their list of their top podcasts for 2016 (although the show isn't specifically aimed at men). Stacking Benjamins is a light, magazine-style podcast about money, where the goal isn't to teach as much as it's about entertaining people enough that they learn. Over the last four years Joe had to rebrand the podcast twice and after Podcast Movement 2015 completely blew up his format and changed everything. He has five different sponsors and the show comes out three times a week. Today on episode 562 we have a long talk with Joe with some great nuggets.

Lessons From Steve Martin (so Far)

You're probably going to hear more about this in the future, but I purchased the Steve Martin master class and it is CHOCK FULL of great content (and we haven't' even got to the comedy part yet). Here are some takeaways:

Steve went from being on the end of an old movement to the front of a new movement. instead of talking about the same old stuff, he asked, "What hasn't  been talked about?"

All movies are cult movies.

Steve wanted to be funny without telling jokes.

When you decide on a bit, you are defining your taste, and your audience is waiting for your taste as you are the authority. They want to know what YOU think.

Apple Updates Their Brand - What it Means To You

Apple has updated their branding and to change the name of the podcast directory from Podcasts to Apple Podcasts (which ties in with the Apple Watch, Apple iPad, etc)

What I'm seeing as a support person from Libsyn is a more than average amount of people where there show does not update (it takes 24 hours to update anyway, and your subscribers get the episode almost instantly). So if it's been longer than 24 hours and your show is still not showing in your Apple Podcasts listing then you might want to check your artwork (I know it seems unrelated, but out of spec artwork causes all sorts of issues). Here are the specifications:

1400x1400px (minimum)

3000x3000px (maximum)

Under 500kb

Use rGB color space

Be a JPG, JPEG, or a PNG file

 

If you need an online tool to help resize or compress your file check out pixlr.com

Get 10% off Podcast Movement with the Discount Code SOP10

Podcast Movement is in August and it's going to be a great time. Use the coupon code sop10 to get 10% off your ticket.

Staying True to Your Format

Joe knows he doesn't want to be another "talking head" about finance talking 401ks. He wanted to be entertaining and also talk about finance.  When Joe gets  a review that says he's not funny, instead of changing his format, Joe takes that as a cue to work on being funny. Here are some other topics we talk about:

Instead of choosing a solo show or an interview show, Joe does both.

Joe knew the first version of the show was going to be a test, and purposely made 13 episodes

The second version of his show made it 69 episodes before Joe changed his format again.

Joe makes sure his intro lets his audience know that this is NOT The typical finance show.

He starts working on a show five weeks in advance using the Promo Republic service

You have the ranking that you deserve.

How he decided to bleep out or leave in swearing

How he handles negative reviews

How he drew a "line in the sand" with his intro to let people know if this is for them or not.

How he used affiliate links as a "sponsor"

How he gave his first sponsor a sweet deal to have a big company sponsor his show (which made him look bigger than he was at the time)

How he chooses sponsors and the criteria he uses.

How he keeps people tuned in during midroll advertisements.

Book Mentioned: Steel Like an Artist and the Steel Like an Artist Journal

How he gets big guests using tools like netgalley.com

Why he takes one week off every 8 weeks and what he does to fill in the gap.

How one woman sent hate mail, only the be one of the first people to sign up for his Facebook

What drives him nuts as a podcast listener.

Next Week's Poll: What is the Least Amount You Would Take from a Sponsor?

Every month I do a show based on listener feedback, and the deadline is 4/21/

it is a super easy survey at https://schoolofpodcasting.com/poll564

Mentioned In This Episode

Stacking Benjamins Podcast

Book: Steel Like an Artist and the Steel Like an Artist Journal

netgalley.com

Promo Republic

Be a Podcaster

Join the School of Podcasting today

Apr 10, 2017

Podcasting in the Media: Teen Titans

I want to thank Caine Door of the Adventure Frequency for letting me know that: "In the newly released animated film: Teen Titans the Judas contract (Warner Brothers) Kevin Smith is in the movie as himself interviewing a member of the team on his podcast and it's good.

He's a known fanboy so he has great questions and brings some levity to the end of the movie after the big final battle scene.

I think it says something that they make time for podcasting in the movie."

This is just another example of podcasting being more and more mainstream. Thanks to Caine for the heads up.

Thress Years Into Podcasting, She's Not Where She Thought's She's Be, She's in an Event Better Place

Natalie Echdahl Almost Quit Podcasting - She's Glad She Didn't

Natalie Eckdahl, MBA, is a business coach, professional facilitator, keynote speaker and the host of the Biz Chix Podcast which iTunes featured as a top New Business Podcast in March 2014. Three years ago she went to social media marketing world, she joined John Lee Dumas' Podcaster's Paradise and started following "the formula" that everyone at the time did. However, it didn't reap the results that she expected. At one point Natalie launched a mastermind group, and not a single listener signed up. As she unfolds her story today, you will hear how Natalie handles disappointments and turns them into learning experiences. You will learn:

I love Natalie's opening. In less than a minute you understand what the show is about, where it's going, and who it's for. My guess is she used Music Radio Creative
I also love her closing call to action which uses her two young sons. It makes it memorable and makes her even more human.
When to do an interview show, and when to do a solo show
How breaking away from "podcasting best practices" had her numbers go through the roof
How to get your audience involved with your show.
The importance of timing with your podcast
Is your podcast in a Blue Ocean, or Red Ocean (see the book Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant)
Personal connections lead to her sponsorship with Aweber
How she went from being an attendee to a speaker at Social Media Marketing World
How she is promoting her show on social media
Starting a business? Work with Natalie by going to www.bizchix.com/workwithme

Mentioned In This Episode

Bizchix.com

She Podcasts

Biz Women Rock

Stop Chasing Influencers book by Jared Easley

Music Radio Creative

Aweber

Need Some One on One Podcast Consulting?

Book a coaching call with Dave (as short as 15 minutes) go to www.schoolofpodcasting.com/schedule

Start Podcasting Today

Tap into Dave's 12 Years of Podcast experience and enjoy:

Step by Step Tutorials
Private Facebook Group
Live Group Coaching
Priority Email Support
30 Money Back Guarantee

Start podcasting today by going to www.schoolofpodcasting.com/start

Apr 3, 2017

Chuck Berry died last month at the age of 90. I saw him four years ago at a special event that honored him with tons of musicians (Merle Haggard, Ronnie Hawkins, Darryl "DMC" McDaniels, Joe Bonamassa and Lemmy Kilmister) coming to play his music and honor him. At the end of the night, Berry accepted the Rock and Roll Hall of Fame's American Masters of Music Award, wrapping the Hall of Fame's weeklong celebration of Berry's life.  In the end, they brought Chuck out with a band consisting of a lot of his children who knew how to follow their father's (at times) unpredictable behavior (Chuck got confused in the middle of song two, and restarted it). Chuck got us smiling from the very first moment. He said, "It's great to be here. Then again, I'm 86; I'm glad to be anywhere." So here are some things, on Episode 560, that podcasters can learn from Chuck Berry.

Now as a guitar player myself, you start playing the guitar hoping to play Stairway to Heaven, Iron Man, Smoke on the Water, you want to be Van Halen, but you don't start there. You start with Chuck Berry, and you start with Johnny B Goode. In the same way that every band has to learn Mustang Sally and Brown Eyed Girl, every guitar player has to learn how to play Johnny B Good. I am no exception.

  1. It's not about the tech. Keep it Simple

Other musicians had pedalboard were made of technology on top of technology. They could do the river dance as they changed the tone of their guitar with each tap of their foot. Chuck came out with his trusty guitar and plugged into a single amplifier. He hit the opening riff of Roll Over Beethoven, and you could not help but smile. Chuck had one tone, it was Chuck Berry. This was not a drill, this was not a test, right there in front of my was Chuck Berry. He had a smile on his face, and by the third beat, the whole place was clapping along to the music, dancing, or both.

2. Give the People What They Want.

Chuck Berry had many styles. Some of his songs had remnants of country music. He played slow blues., You probably don't know most of those songs. If you wanted airplay, you had to play something kids (teenagers) wanted, and could dance to.  One other thing, the teenagers were the ones buying the music. Rock and Roll music was new. It was a great way for being rebellious, and the fact that this was Rock and Roll from a BLACK MAN, made it even more revolutionary (this was the 1950s). You will notice that Roll Over Beethoven, Johnny B Goode, Rock and Roll Music and many other Berry titles are pretty much the same song. When he appeared on the Johnny Carson show, he said to the band leader, "It's the same as the last song" as they prepared to play another song.  However, those songs like Sweet Little Sixteen, School Days, and others were instantly relatable to his audience.

He also had suggestive lyrics which probably made parents offended. Here is a verse from Roll Over Beethoven:

Well, if you feel and like it
Go get your lover, then reel and rock it
Roll it over and move on up just
A trifle further and reel and rock with one another,
Roll over Beethoven dig these rhythm and blues.

3. Chuck Was Engaging

Chuck made sure you were looking at him. in the early days of his career he usually wore black or white suits, but his eyes, mouth, and hands, and especially his legs demanded attention. He would strum his guitar in a way that has hand moved from the back to guitar toward to top. As a guitar player, I can tell you it makes almost no difference where you strum an electric guitar, but it looks cool (and yes, I've borrowed that move). His "Duck Walk" he said in a CBS interview was a mistake. He had slipped and fallen and the "Duck Walk" happened as he was trying to get back up. He noticed the ovation and worked it into his act. Chuck paid attention to what made the audience go wild.

4. Charge What Your Worth

There is only one Chuck Berry. Sure everyone from the Beatles, Stones, Elvis, Duan Alman, The Kinks, John Lennon, Simon and Garfunkle, Bruce Springsteen, and David Bowie, they all have covered his music. There is only ONE Chuck Berry. Consequently, Chuck knew this and after being ripped off in the early part of his career, he started demanding that he get paid up front, in cash.

5. Chuck Got the Audience Involved

Most of his big hits made it super easy to make them "sing-alongs." All Chuck had to say was "Go!" and put his hand up to his ear and the audience would sing "Go Johny Go, Go.."

6. A Little Planning Up Front Saves Some Editing Time Later

Post-1970 Chuck didn't tour with a band. He brought his guitar and whoever was promoting his concert was in charge of putting together a band. On a tonight show appearance, he said, "well everybody knows my music." This was true, but they all sounded the same. While they are not obvious, when you see Chuck perform with these acts, the intros are a little sloppy, and the endings were often train wrecks as the band didn't know that when Chuck kicks his leg up that meant stop.

7. Don't Break The Law

Chuck had issues with the law about every 15-20 years. One involved him putting cameras in the women's bathroom. While he was never convicted of wrongdoing, he did settle out of court, and it cost him 1.2 million dollars.

8. Take Care of Your Team / Get Things in Writing

One of the reasons Chuck insisted on being paid in cash is he had been swindled out of money by promoters and clubs in the past. One key player in Berry's band was Johnnie Johnson (his piano player). In November 2000, Johnson sued Berry, alleging he deserved co-composer credits (and royalties) for dozens of songs, including "No Particular Place to Go," "Sweet Little Sixteen," and "Roll Over Beethoven," which credit Berry alone. The case was dismissed in less than a year because too many years had passed since the songs in dispute were written.

9. Don't Spend all Your Money on Gear

A recent report estimated Chuck's estate is worth 50 million. While some of this is from record royalties, Chuck invested in Real Estate. When you start making money with your podcast (if that is something you choose to do) spend some on your family, put some in the bank (and avoid the stress of worrying about money).

10. While You Can Give Them Something Similar, it Still Has to Be Good

Did you know there was a sequel to Johnny B Good? Me neither. According to Wikipedia it never charted in any country. So in the same what that creating a song about Johnny B Good isn't going to equal chart success, creating a podcast with the phrase "On Fire" (or whatever is hot at the moment ) does not mean you will get chart success.

Why People Remember Chuck Berry

There is a famous quote by Maya Angelou, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Chuck Berry's music made people smile, it made them want to dance, and they lead to them having fun, and in some cases there was realin' and rockin'.

Podhero Review

What is Podheri.io?

Podhero is described as a swiss army knife for podcasters with a goal of making podcast creation and promotion easier.

Audio Processing

The site describes it as "Automate the technical hurdles to make your vocals sound amazing." So I compared it to Auphonic.com as they both level out the volume, and remove noise (hiss and hum). If I were to judge the output, I would say it's very close (if not a tie). In looking at the wav forms, it appears auphonic might have an ever so slight edge, but keep in mind, my ears didn't' notice anything. The only true advantage (depending on your attitude) is Auphonic has more configuration options (so you can set loudness levels if you want to just level volume and not remove noise).  But I was impressed with the audio processing. This opinion is based upon testing one file.

Podcast To Video

If can take your audio podcast and send it to YouTube, Facebook, Twitter, Instagram. It also gives you a basic tool to create a custom artwork. You can do this if you are using Libsyn and Spreaker. Blubrry does some distribution (but they only do the first few minutes of your show).  The tool for creating an image is really basic and is better than nothing. When there are tools such as canva.com as a free option, I could see using Canva to create the image, and then use the "upload your own" option here to make your video. Is video worth it? My last episode from the School of Podcasting had 26 views, and I was surprised that the analytics show people were watching a majority. My advice would be to open this tool in a new window as the processing of audio to video is going to take some time.  Currently, you can have the tool automatically post to YouTube (with plan of Facebook, Twitter, LinkedIn, Medium)

Website Widget Review

This tool will put a small pop-up on your website. You just copy and paste some code. For me, I find this tool "meh" because ratings in iTunes are great social proof, they don't help you advance up the charts (I thnk people put too much emphasis on them as a "must do").

My Podcast Reviews

This tool brings you all of your reviews from all of the stores. This is a free tool. This does have a feature that I found interesting. It shows you your reviews across a period. I found that interesting. They attempt to show you (on a map) where the reviews come from, but besides getting the country correct, I wouldn't count it accurate from a geographic standpoint.

iTunes Keyword Tracking

This allows you to put in your (or your "Competition's") iTunes link and enter a keyword. So I can see where The Audacity to Podcast Ranks higher than my show, but I rank higher than the Podcast Report. That's interesting. There is no way to say "who is #1?" I'm just not sure what I'm supposed to with this information. Many moons ago I had a program called Webmaster Gold, and it would track your website and let you know where you ranked. This lead to people writing articles more for the Google Web crawler instead of the humans who were reading it. Also, when I was a teacher in the corporate world, I would do my best every day. Every day I got scored by my students. While I always feel there is room for improvement, I'm not sure there was anything I would change (in most cases) if someone gave me an average score. So for me, I see this as a set of interesting statistics, that people can obsess over, but in the end, may not lead to any value being delivered to your audience.

Episode Media Kits

If you do a lot of interviews, this could be your favorite feature. Here you upload promotional images, create messages to go to Twitter, Facebook Google+, and LinkedIn. You upload pictures, create your tweets, and copy and link and send that to your guest. They can send a message with a single click. For me, this is the most useful tool (again, if you're doing interviews, but don't limit your thinking, why not put the link in your post and give your audience access to promote your episode.

Do You Need This?

Much of this you can get for free for example:

Canva.com - free image creation tool
Podcast Rankings - have them emailed to you see Regan Star
If you're using Libsyn, you can automatically have your show syndicated to Twitter, Facebook, YouTube (with video, and you can add a custom image), iHeart Radio, LinkedIn, Tumblr, Blogger, and more.
Podcast Reviews - You can get this feature free in Podhero, as well as My Podcast Reviews
Audio Processing - You can get 2 hours free each month at auphonic.

Things Unique To Podhero

If you're not using Libsyn or Spreaker, it will create a video for you
It shows you your podcast reviews over time.
The podcast review widget.
The podcast media kit.

How Much Does it Cost?

There is a free version that includes:
Worldwide iTunes Review Tracking (2 podcasts)
iTunes Keyword Tracker (1 keyword)
Measures how visible your podcast is on iTunes for any search term over time.
iTunes Review Website Widget (1 website)

The paid version is $20/month
Audio Enhancer Tool
Social Video Creator
Episode Media Kits
Podcast to Youtube
iTunes Keyword Researcher
iTunes Keyword Tracker (15 keywords)
Measures how visible your podcast is on iTunes for any search term over time.
Worldwide iTunes Review Tracking (5 podcasts)
When you get a new review on iTunes, from any country, you will be notified.
New & NoteworthyAlerts
iTunes Review Website Widget (unlimited)

Mentioned In This Podcast

What is the smallest amount you would take for advertising? (POLL)

Chuck Berry on the Johnny Carson Show (YouTube Video)
Podhero.io

Libsyn.com (Liberated Syndication) Use the coupon code sopfree to get a free month

Canva.com - free image creation tool

Podcast Rankings - have them emailed to you see Regan Star

Dave's Patreon Accounts  see http://supportthisshow.com/

Start your podcast by joining the School of Podcasting go to www.schoolofpodcasting.com/start

Mar 27, 2017

When you create a recipe for food, you serve it to someone and ask them "What do you think?' They might say, "it needs more salt" or some other suggestion. It is then up to you like the chef to decide if you want to implement that recommendation or not. It's not any different in podcasting, but I feel we don't take the time to ask out audience, "What do you think?"

So I decided to do this, and bring you along. I asked two simple questions (thanks to Lee Silverstein of the Colon Cancer Podcast who did this first) and saw what kind of feedback I got.

You Think You're Going to Get Butchered, But You're Not

If you are asking your audience, if they are your audience - they like you. If they have any negative comments, they will probably attempt to deliver them with kid gloves. 

By Know What Works, You Can Do More

I feel like a bit of an egomaniac today, as much of the show it telling me how much people like my show, but I was more interested in WHY they like my show, and I learned:

  • I make things easy to understand (which is my #1 priority)
  • I am a likable guy
  • I make people laugh
  • I get to the point
  • I'm willing to speak my mind
  • People understand my intentions to help people 
  • I'm not judgemental
  • I'm encouraging
  • I share insights into my life and do a great job of relating those stories to podcasting

Here are some great ideas on how I can improve my show (from listener feedback):

  • Put episode numbers in your posts for easier searching
  • Try not to repeat the same content on the School of Podcasting as I do on my Ask the Podcast Coach show. (some people listen to both)
  • Mention that I have a newsletter more often
  • Be more confident in my sales pitch.
  • Maybe not so many appearances of my cat.

Here are some suggestions from my audience that I'm not going to implement

One person said that the phrase "Tackle the technology" was not entirely correct. I like the "Theater of the mind of that phrase, so it's staying.

One person doesn't like the "Ladies" that sing my jingle. For now, I love my jingle in the same way I loved the theme music for Johnny Carson. I know much more people who LOVE the ladies. 

You're Not Going to Please Everyone

Some people like my cat and other could live without the "Bernie blooper real." Some people like my intro and other do not. With this in mind, you're not going to please everyone. Follow your heart, and remember a few things:

  • It's your show
  • There is a fast forward button

Making An Audience Survey

There are all sorts of tools for feedback. You can use speakpipe, voicemail, email, and forms

Here is a quick tutorial to show you how you can use a free tool that allows unlimited forms, unlimited questions, and unlimited responses.

https://youtu.be/BvYihe3tah4

Don't Be Afraid To Look in the Mirror

Somewhere in your life, you had someone give you feedback, or maybe you made a mistake, but it leads to you becoming better at that task. Constant improvement has been a mantra of mine for many years. You just spent all that time in the kitchen slaving over your podcast. Shouldn't you take the time to ask people what they think?

Are You Ready To Launch a Podcast?

Join the School of Podcasting and:
Get step by step tutorials
A private Facebook group for networking
Live group coaching (a $400 value)
Priority Email support
A 30-day money back guarantee 

Go to www.schoolofpodcasting.com/start

Episode 559 first appeared at www.schoolofpodcasting.com/559

 

Contributors to this Episode

J Cleveland Payne - Theinternettoolbox.net
Darwin -dealingwithmygrief.com
Amanda greatbeetadventure.com
Anna - authenticparenting.com
Cale- hamradio360.com
Randy growgreat.com
Carolyn carbonbasedpodcast.com
Chris podcastengineeringschool.com themysticshow.net
Connie positivelylifeafterfifty.com
Craig from ingleaspodcast.com
Daniel- theaudacitytopodcast.com
Jessica -interviewconnections.com
Jeff -http://genealogypodcast.com/
Geoff - dealtalkpodcast.com
Jessica -shepodcasts.com - jkmagency.com
Juan thegentlemensbrotherhood.com
Kim toastmasters101.net
Less thecancerradionetwork.com
Matt- theauthorinsideyou.com 
Scott -computertutorflorida.com  
Nick Cincinnatisoccertalk.com 
Terry - itprovidernetwork.com
Tina - thestartsomethingshow.com
T
yler - CashFlowGuys.com

Mar 13, 2017

Because of My Podcast I'm on the Cover of a Comic Book

Jeremy Dennis explains how he was able to commission a custom comic book cover thanks to his supporters. 

New Edison Research on Podcasting

Edison Research did a telephone survey of 2000 people ages 12 and older. Here are some of the results related to podcasting:

81% of the respondents own a smartphone (up from 76%). It's actually gone up 22% in two years.

50% of people have a Netflix account (more on that later)

60% of people (168 million) are familiar with podcasting (up from 55% last year)

40% have ever listened to a podcast (up from 35% last year). 10 Years ago is was 13%

24% listen to a podcast in the last month (up from 21%)

15% listen weekly (up from 13%)

The people who listened weekly average five episodes per week. 

Their data shows 65% is mobile (Libsyn says this is closer to 80%)

40% listen to the whole thing. 45% listen to most of it. 10% listen to less than half. 5% listen to just the beginning.

77% Click on and listen immediately (stream). 41% download and listen later. 2&% subscribe and listen later

People that subscribe, are subscribed to an average of six podcasts.

Each year since 2004 these numbers have gone up every single year. 

Get the slides and see the presentation at http://www.edisonresearch.com/infinite-dial-2017/

One More Thing..

50% of people have a Netflix account, and 43% of them use it on a weekly basis

60% of people are familiar with a podcast. 40% have listened to one, but 24% listen monthly, and 15% listen weekly. Why? In my opinion, you have a better chance at finding quality programming in Netflix than you do in iTunes. I'm going to do some random experiments on this going forward. 

Pinecast is a new "Free" media hosting service.

It is founded by Matt Basta who is an engineer for Uber.  It was founded in August of 2015 (per his LinkedIn profile). 

Their free hosting has the following features:

  • Demo accounts are limited to three podcasts per account.
  • The podcast import tool is not available for demo accounts.
  • An unlimited number of episodes may be added, but only the most recent ten episodes will be available to view in the podcast dashboard and the podcast RSS feed.* 
  • Episode audio is limited to 48MB (per episode). You are free, however, to split episodes into smaller episodes.
  • Only a small subset of the basic analytics will be available. This includes subscriber and listener counts.
  • Episode descriptions will contain a link to Pinecast.

Episodes older than the most recent ten are not deleted, but they are not available to view or edit. Upgrading your plan will make them available again.

Upgrading to a plan will remove the link to Pinecast from the show's episode descriptions.

All analytics data that is collected for higher-tier plans will always be collected for all podcasts (even ones owned by demo accounts), meaning analytics data will retroactively be provided if the account is upgraded.

Unavailable Features

The following features are not available to demo accounts:
  • Feedback
  • Geo analytics
  • Import tool
  • Ability to create networks
  • Embeddable (HTML5) player
  • Bittorrent downloads
  • Podcast website or blog

They have a demo (free) account, Starter ($5/month) and Pro ($50) a month. 

The pro plans allow you to create a network, and allow you to receive comments on your page, as well as have multiple users on your account. 

Their free (known as "Community" plans meet the following requirements:

These plans may not be used exclusively for marketing, evangelical, or other promotional purposes of any sort. The user's content must provide unique creative or informational value. 

Things that seem cool but aren't

Subscriber counts are pointless. If I subscribe on my phone, my tablet and iTunes it's going to potentially show me as three separate subscribers. I do give them credit for being blatantly honest. On their website it states, "Pinecast will only mark a subscriber a single time in any 24-hour window. Note that this is not a great metric for measuring podcast success; there is no foolproof means of tracking the number of subscribers."

There is a tip jar where you put in your bank account information, and when someone leaves you a tip, it goes to your bank. This is done securely through Stripe, but Pinecast is also going to take another 5%.  As this is not available on the free plan, I'm not sure why they feel the need to take a cut. Keep in mind that you can make your PayPal donation button in about 2 minutes. 

Their podcast site needs work, and you have one shot to get it right. I uploaded artwork that was made to the spec they suggested. It looked horrible when I went to go back and upload a new version that was not an option. 

So here is my checklist

1. Don't mess with my file. What I upload is what I want people to download. - Pass
2. Give me the ability to have an unlimited back catalog (unlimited storage) - Pass
3. Don't limit my audience size (unlimited bandwidth) - Pass
4. Don't control my feed, and make it easy to leave if I choose to do so. I need to be able to put in an iTunes redirect script. - Yes, but you have to ask
5. Give me support. - Yes, Matt answered my email about redirection fairly promptly. 
6. Charge me for your service so you can stay in business - Yes. But there is a chance he may get overloaded with free customers. 
7. Give me stats so I can see what's working. It would be nice if they were accurate. - Very basic stats

What About the Almighty Stats?

Listens by Source: This is a breakdown of how your audience is consuming your episodes. "Subscription" means that the listener heard an episode by using the feed for your podcast. "Direct" means the listener clicked a link and downloaded the audio file directly. "Embed" means the listener used the embeddable player to play the episode from a web page.
Subscriber History: Whenever your feed is downloaded, Pinecast remembers the fingerprint of that user. Pinecast will only mark a subscriber a single time in any 24-hour window. Note that this is not a great metric for measuring podcast success; there is no foolproof means of tracking the number of subscribers.
Listens by Device: When Pinecast can determine what type of device an episode was listened to on, it will break that down here. Note that some podcast software does not reveal this information.
Listens by Browser: If Pinecrest can determine the software used to listen to the podcast, it will break that down here. Note that some podcast software will identify itself as other applications (e.g., some applications will identify themselves as iTunes, even though they are not).
Listens by OS: If Pinecast can determine the operating system of the listener, it will be broken down in this section.

In general, they remind me of podbean stats. So, yes, they have stats. 

Why You Can't Rely on iTunes

I started a podcast called the Podcast New Flash. It's a daily show m-f with quick headlines, reviews, etc. I made it for the Amazon Echo (you can add it to your daily news). I late added it to Twitter and Facebook. I average about 30 downloads. I kept it this way for a month. Then I added it to iTunes. I didn't tell a soul that it was now on iTunes. This way I could see the effect of "being in iTunes." What was the effect of being in iTunes? Almost nothing. Previously I would get around 30 downloads an episode (all twitter and facebook). Now I get 35. I might have 10% of my downloads coming from my RSS feed (meaning subscribers). 

So what this means is that you need to go to where your audience is, make friends, listen to them, and then tell them about your podcast. Being in iTunes is not the holy grail. It's a convenient place to tell your audience where to go. A better solution is to have a subscribe button on your website. 

Now granted this is a hyper-niche podcast about podcasting, but I still think you need to realize that it may not bring you a ton of listens. 

Update on the Messengers a Podcast Documentary

BIG NEWS: The Historic Tampa Theatre has confirmed to play our Movie The Messengers: A Podcast Documentary as one of its selection. The tickets will be $11 for anyone that would want to attend.

Here is the info: Messengers Premiere:
Wed March 22nd @Tampa Theatre
Ticket price for family and friends $11 per person
Theatre opens@ 6:30pm 

Soundcloud Is Still Losing LOTS of Money

$51.22 million last year. That's $140,329 A DAY see http://www.musicbusinessworldwide.com/soundcloud-may-run-out-of-cash-this-year-as-it-posts-e51m-loss/

Ready To Start Podcasting?

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Mar 6, 2017

You can be the media. In a world where what is and is not true, you have the power and distribution to be your own media outlet. I have known Emily Prokop (of the Story Behind Podcast) as we run in the same circles, but I was unaware of her background in Journalism. So when I heard she had a degree in Journalism, I asked to come on and share some Journalism 101 insights. These include:

  1. The importance of headlines
  2. Getting to the point.
  3. How to structure your podcast using the Inverted Pyramid
  4. Give people an idea of where they are going
  5. Show notes broken into small sections using Subheadings are more informative than giant blocks of text.
  6. How she got over "going solo."
  7. How to write out your show script that won't results in tons of editing
  8. What websites are good resources.
  9. Extra steps you can take to make sure your source is trustworthy.
  10. Her thoughts on using a Libsyn Podcast Page
  11. #podernfamily hashtag
  12. The importance of not inflating your numbers
  13. Interview tips, and making sure you get the most out of your guest.
  14. Talking about sensitive subjects.
  15. How long does it take to produce a well researched 10 minute podcast?
  16. Her early days of podcasting with a microphone from the Rock band video game.

Behind the Scenes of Podfading

Emily's first show didn't end well, so she shares some insights into how they didn't set expectations, and in the end it didn't end well. So if you are starting a podcast with a co-host, be sure to make sure everyone knows what is and is not expected. This way you can get back to making content, and not worry about what happens if..... with your podcast as you've already set your expectations.

About the Story Behind

The extraordinary history of the ordinary. Do you like trivia and fun facts? Have you lost hours to Wikipedia rabbit holes? Do you ever wonder about the history of everyday things in your world? The Story Behind ... is the show for you!. Check it out on iTunes, TuneIn, Stitcher, Google Play Music or on her website at www.thestorybehindpodcast.com

Final Thoughts

Unlike newspapers and radio, we don't have those MUST HIT deadlines. While you want to publish on a regular basis, we can make sure that the episode is right before we publish it. You can get the best resources (see podcastingresources.com), whip up a great headline, and come out of the gate with great content.

Mentioned In This Podcast

The Story Behind Podcast

How to Male Great Headlines

Podcasting Resources

Join the School of Podcasting

Feb 27, 2017

Today I'm back from Podfest in Orlando Florida. What a great show, there were tons of brand new podcasters looking to jump into the space. This week we share if you had one podcast episode that sticks in your brain, if so why.

Joining the Podcast Family

4:28 I share how the Podcast Family came to my rescue when I had a device fail when I got to Florida. Special thanks to Marc Johanssen of the Podcast Gear Facebook Group, and Michael O'Neal of the Solopreneur Hour who let me borrow gear to make my session happen when things broke during travel.

My Favorite Episode Is

09:35  Gabe from Guys and Food said his favorite episode(s) were from The Sporkful http://www.sporkful.com/calls-a-root-beer-float-to-cure-the-cancer-blues/ and http://www.sporkful.com/margaret-chos-eating-disorder-advice-to-a-teenage-girl/

Both were poignant and heartfelt depictions of people who are going through pain and the ways that they try to handle it. Their stories are told in an authentic and human way. These episodes stand on their own because of that. However, they especially stand out when juxtaposed to the other, more lighthearted episodes. It reminds me of the TV show MASH in this way.

11:42 Lee From This is Rammy loved and episode of the Social Media Examiner and one of the things he does't is recommend it to his friends.

14:12 Zack Demopoulos of the Rasing Rants Podcast loved the Story of Monty Roberts on the Relaunch Show with Joel Boggess 

18:12 Kuldryn from Kuldrin's Krypt loved the emotion behind episode three of the Messengers Podcast

21:30 Emily from the Story Behind Podcast loved the story of Charles Manson's Hollywood.

The Dave Jackson Two Question Challenge

25:36 The first question is what do you like about my show, the second question is what you wish I would change. Write and email with the title of "559" and send in a voicemail, or audio by 3/24

Behind the Scenes of My Podfest Presentation

My presentation got off to a rocky start, this lead to many voice in my head filled with panic. Things weren't turning out the way I wanted. When I was done, as things had not gone the way I wanted, I assumed it was awful. Yet I was approached by people who told me it was a great presentation. I've said this before, if you aim at perfect and miss, you'll land on really, really good.

Quit Obsessing Over Things That Don't Matter

People are failing to launch their podcast because they are obsessed over things that don't really matter (color of website, the player your are using). I don't recommend a podcast based on the player or color of the website.

 

Mentioned in the Show

Grow Great Podcast

Lee Silverstein's Colon Cancer Podcast

Horse Radio Network

Ham Radio 360 Podcast

Kenn Blanchard - Black Man with a Gun

Kenn Blanchard Show

Join the School of Podcasting

 

Feb 20, 2017

Today I share some insights after talking with 

Jason Norris of Podcast Logical

Chris Holifield of I Am Salt Lake

Lee of This is Rammy

Ken Blannchard from Upper Marlboro (and black man with a gun)

We hear what it is like to start a local podcast including:

The struggles to interview local "Mom an Pop" businesses

Is it easier/harder to get a local sponsor?

How they developed their format

How they are promoting the show.

Ready To Start Podcasting?

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Step by Step tutorials

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Private Facebook Group

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Feb 13, 2017

Comments? Call them in 888-563-3228

Today we talk with Glenn Rubenstein who is the author of the book Podcast Advertising Works. Glenn worked at the TWIT podcast network in both ad sales and as the company’s Director of Marketing. He is also the founder of Adopter Media (https://adopter.media/)

World Radio Day Get Hindenburgh Journalist For $1.90

You can purchase Hindenburg Journalist for $1.90 (Not a typo, typically $95) and help fight hunger. You can upgrade to their pro version for $215 (usually over $300). Need help learning the software? Check out the School of Podcasting's  Hindenburgh Journalist for Podcasting Course

Because of My Podcast - I'm Going to Spring Training for Free

Corey Fineran hosts the Ivy Envy Podcast, and shares how his audience is paying for him, his co-host (and their families) to go to the Chicago Cubs spring training in Arizona (in addition to making some great keepsakes for their studio).

Podcast Advertising Works - Glenn Rubenstein Interview

Glenn has been working in Ad Sales in podcasting for many years and today he shares some insights into:

What mistakes podcasters are making

What a future of dynamic advertising could look like

How to overcome common objections when trying to sell advertising

The book Podcast Advertising Works is great for someone who is trying to sell advertisements on their show.

If you want more about advertising and monetizing your show. Check out the Episodes with Jessica Kupferman, and Glenn The Geek Hebert

What Do You Mean When You Say Edit Your Podcast?

Today I'm going to play some clips of a podcast (friend of mine, who has come and said he should've edited) to help demonstrate things you should consider editing out of your show.

Michael Butler knows his episode was going down a dark path (he has spoken about this on his show). Luckily for those who know Michael and the Rock and Roll Geek show, we found it funny.

Mentioned In This Episode

Podcast Advertising Works 

Rock and Roll Geek show

The Bitterest Pill  Check out Dan Klass' book Podcasting Solutions

Adopter Media

Hindenburg Journalist Radio Day Promotion

Join the School of Podcasting Risk Free

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Feb 6, 2017

Today we have a serious subject that isn't so much about getting more downloads, and new cool gear, but the fact that your podcast can make a difference. I've helped people save money on fear, and help them launch podcasts. I've helped them find ways to grow their audience, and give them insights into creating better content on the Podcast Review Show. I've helped a listener of my Logical Weight Loss podcast lose 100 lbs. None of those compare to the email I received from the producer of Kuldryn's Krypt podcast.

Honestly, in September of last year, 2016, I had resolved get my affairs in order and to end my life on Halloween night, the greatest day of the year. I was introduced by complete chance to you. I was on Spreaker, did a search for podcasting and you came up. I chose to listen to you because my birth name is Ryan Jackson and I have a brother name David. Keep in mind I had never heard a podcast prior to this and I have no idea how I or why I was even on Spreaker's website...but I was and there was you were. I am a Patron because you gave me the tools to start my own podcast but more importantly you, YES! YOU! "The Dave Jackson, provided me with something to live for. My podcast isn't great, it isn't even good, BUT IT IS MINE and it provides me with the outlet I need to help other's and once again have a purpose in this world. It is just a very simple fact-if I had not found YOUR podcast when I did, on October 31st, 2017 11:55p.m. a bullet from a Taurus .38 Special would be ending my life. Thank you for never giving up and fighting through...I'm sure through your divorce and the issues with your family it hasn't been easy but Dave, I am will continue to be literal living proof that it's been worth it. Thank you!

So today we are going to talk about setting expectations, and crushing it, etc.

Suicide Among Entrepreneurs is a Problem We Should Talk About

30% of all entrepreneurs experience depression, according to a study by Dr. Michael Freeman, a clinical professor at the University of California, San Francisco. Depression among entrepreneurs is way higher than depression among Americans in general, which is estimated at about 7% — although that number could be even higher because of the stigma associated with talking about it.

Of the 242 entrepreneurs surveyed, 49% reported having a mental-health condition. Depression was the No. 1 reported condition among them and was present in 30% of all entrepreneurs, followed by ADHD (29%) and anxiety problems (27%). That's a much higher percentage than the US population at large, where only about 7% identify as depressed.

 

Here are just some examples
In May 2015, 31 year old Austen Heinz, CEO of Cambrian Genomics took his own life.
In July, 29 year old Faigy Mayer, CEO of Appton jumped off a New York rooftop.
26 year old Aaron Schwartz, a partner at Reddit, hung himself in 2013.
47 year old Jody Sherman, founder of Ecomom shot himself that year.
One of his colleagues, 24 year old Ovik Banerjee, followed a year later.
22 year old Ilya Zhitomirskiy, CEO of Diaspora, took his life in 2011.

In Las Vegas one project had three suicides. In an article The Downtown Project Suicides: Can the Pursuit of Happiness Kill You?  they mention Jody Sherman (4/13), Ovik Banerjee (1/14), and Matt Berman (4/14) – all people involved in the Vegas Tech phenomenon.

Some people are smart enough to see the writing on the wall. Rand Fishkin stepped down as CEO of Moz in part because of his depression.Rand Fishkin

In 2010, suicide was the highest cause of death for people aged 15-49, in the developed world. That’s way above death from lung cancer and murder.
In 2013 Newsweek pointed out that the suicide rate in America had been increasing since 1999.

Why Is This Happening?

We get caught up in the should philosophy. I should have more downloads, more sponsors, more whatever. The bad news is your comparing yourself to someone's numbers who are potentially altered. We look at all the people "Crushing It" on Facebook, Twitter, and nobody sees the struggle. Should is fraught with guilt and remorse. It implies that you can’t change things.

So when we feel we are "falling Behind" we start to put poison in our bodies in the form of fast food, and other items that have no nutrition. We then cut back on our sleep to prove we are committed. In this instance when you need to be at the top of your game, you are filling it with junk, and robbing it of sleep. This is like buying cheap gas and punching a hole in your gas tank. Eventually the car is going to come to a quick stop.

We are told to DREAM BIG, and if we just focus on our dreams they will become a reality. This puts us into an anxious state, and that is NOT the time to be making decisions. Then we all get INSANELY Focused on our launch, and how we are going to come out of the gate at this breakneck speed, but then we are supposed to KEEP this pace. Anything less than a sprint is a lack of dedication. Think of joining a marathon an hour after it started. There is no way to catch up, but if you run the marathon that is still an undeniable feat. It is still something amazing that takes months of preparation, dedication, and is something a small percentage of people could accomplish. Yet you feel bad, because you're comparing yourself to others.

 

How to Get Help

None of this is intended as medical advice. If you need help, there are people waiting for your call, both friends and professionals:1-800-SUICIDE (1-800-784-2433)1-800-273-TALK (1-800-273-8255)

A new Y Combinator-backed startup, 7 Cups of Tea, is trying to tackle one common problem: the affordability of help. When founders are running out of money for their company, that's rarely when they can shell out for a visit to a psychologist or other mental-health professionals.

Tim Ferris talks about this in his latest book and he's mentioned it on his podcast that he has struggled with depression. His advice is to adopt of attitude of gratitude.

Sources:
http://feld.com/archives/2014/10/founder-suicides.html

http://www.businessinsider.com/austen-heinzs-suicide-and-depression-in-startups-2015-7

http://thehustle.co/depression-among-entrepreneurs-is-an-epidemic-nobody-is-talking-about

http://www.inc.com/magazine/201309/jessica-bruder/psychological-price-of-entrepreneurship.html

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Jan 30, 2017

Once a month this year, I'm going ask you a question and use those answers for an episode. I want to get to under you more, and in general get a better understand of what you like and dislike. This month I asked, "What are those things that make your go "Uggh" when listening to a podcast. They might make your even unsubscribe. SPONSOR: Emerald City Productions Get your first four episodes edited for $15 each (and only $40 after that – for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop(other companies are charging $99 an episode)

What Makes You Unsubscribe From a Podcast?

Failure to Get to the Point

4:10 Haley Redke (Adopteeson.com) is not a fan of not getting to the point, and people that interrupt their guests. 5:33 Tracie Bonnick also hates when the podcast hosts hates it when the host of the podcast doesn't let the guest talk 6:05 Glenn the Geek Hebert of Horse Radio Network was on Podcast Junkies and said he hates it when the podcast hosts just runs down a list of questions 6:39 Brian Weber (bartenderjourney.net) hates it when people don't get to the point 7:15 Ishamael Colderon - Hates long intro 7:43 John Wilkerson (www.strugglingforpurpose.com ) hates a super long intro 10:00 Daryl hates a ton of ads at the beginning (Joe Rogan?) as in three minutes of nothing but ads. 11:00 James Aaron of https://2middleageddudes.wordpress.com/ hates people talking to hear themselves talk. 11:53 From new Father Daniel J Lewis (YEAH NOODLE BABY) from the Audacity to Podcast said, "I go "ugh" when a conversation with a guest starts with "getting to know you" stuff. I don't care about the guest's background until after I care about their message."

12:40 Riding the Volume Knob

13:10 Kathe Kline from Rock Your Retirement goes nuts when she has to keep adjusting the volume 14:30 John Hilman hates it when the hosts and guest have WAY different volume levels. 15:50 Emily from The Story Behind Podcast - Four People Around One Microphone makes her turn off the show immediately. 17:20 Kuldrin Fire (kuldrinskrypt.com ) hates the word, "Right" and having to ride the volume knob, and he hates when hosts put down other hosts.

19:50 Inside Jokes

20:15 Emily from The Story Behind Podcast when they forget they have new listeners and talk about things from past episodes 20:53 Mark Des Cotes from the Resourceful Designer  (and http://solotalkmedia.com/)hates it when TV Show podcasts refer to the actress name only (and not the character) 22:23 Emily from The Story Behind Podcast hates people who are note authentic and giant commercials.

Experts Who Don't Know What They're Talking About

24:00 Connie From the Small Business 101 Podcast couldn't believe the advice she heard about starting a business 27:00 Hall of Fame Podcaster Danny Peña from Gamer Tag Radio hates it when Podcasts about Podcasting promote the importance of New and Noteworthy (see newandnoteworthy.info ) 27:30 Cedric Green hates it when people Curse.(cookingwithceddy.ws - coming soon). It unprofessional and you can't listen to it with kids in the car. 28:35 Emily from The Story Behind Podcast judges harshly when easy to remove ums are not removed. 30.17 Michael Blakston (Road Noises Podcast) hates mouth noises

 

32:00 Boomy Room Noise

33:14 Cheri Fields (Christian Science 4 Kids) had some show that were so boomy she couldn't understand the podcasters due to the room noise 35:07 Nivek Thompson of Real Democracy Now Podcast - hates when the host sounds like they are in a barn. 35:50 Chris Hache (chrishache.com) - If your podcast is not pleasing to my ears you are gone!

36:25 Things You Say That Drive Me Crazy

Try Price (Completely Comics) hates when a podcaster will "be right back." 37:12 Rob Kerns from Living the Vet Life - When a podcast is filled with complaints, but there are no solutions proposed. 38:55 Steve Stewart - hates it when people don't edit, and when people kinda, sort of, maybe, think about, taking action. 41:27 Cheri Fields (Christian Science 4 Kids) the ultimate pet peeve is when people can't listen to your show cause it doesn't work.

Start Your Podcast Today

Go to www.schoolofpodcasting.com/start 

Step by step tutorials

Private Facebook Group

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Jan 23, 2017

Today we go deep into running the business that is The Horse Radio Network. We talk with America's Horse Husband Glenn "the Geek" Hebert

SPONSOR: Emerald City Productions

Get your first four episodes edited for $15 each (and only $40 after that - for shows up to 30 minutes). Just go to www.emeraldcitypro.com/sop (other companies are charging $99 an episode)

Because of my Podcast: Ravi Jayagopal

Ravi is the man behind Digital Access Pass which is a great membership script if you're looking to turn your Wordpress Website into a Membership site.

Ravi shares how starting his Subscribe Me and Cut to the Chase Podcasts has boosted sales, introduced him to new friends and resources, got consulting clients, and created doors where none existed.

Check out Ravi's "Subscribe Me" Book, His Subscribe Me podcast, and his Wordpress Player "Cool Cast" Player

Glenn The Geek Takes Us Behind The Operations of The Horse Radio Podcast Network.

What a typical day looks like

The rules of setting up additional shows

What media group is RIPE to start their own podcast

What Glenn does with his advertisers to keep them engaged

Check out Glenn at www.horseradionetwork.com

Glenn was on the SOP talking about Sponsorships

Mentioned In This Show

Dealing With My Grief Podcast

Podfest.us February in Florida

Podcast Engineering School (Chris was on a previous show)

Digital Access Pass

My Podcast Reviews

Confessions of a Wannabe PodcaSTAR: The Biggest Podcasting Myths Busted

Honestly: My Life and Stryper Revealed

Divi Wordpress Theme

Not Sure Where To Start With Podcasting?

Free video course "Podcast baby steps" will show you in bite size chunks what to do.

 

Jan 16, 2017

Because of My Podcast Dana Gould

I was reading an article where West Word was interviewing Dana Gould (Who I find hilarious) and they asked him he still does his podcast (the Dana Gould Hour) while now running/writing the show Stan Against Evil. Here is what Dana said,

I cite the podcast as the things that literally made everything else possible. It keeps my name out there and connects my audience. I think the reason that I’m still allowed to work in clubs is because my podcast has nurtured and cultivated my fan base to the point that people show up. Because if people don’t show up, you don’t get hired. And I think the podcast is very much responsible for that.

Full article

Dana Gould Hour on iTunes

Dana Gould Hour on Stitcher

Spreaker Unveils Beta Ad Revenue Share Program

Spreaker.com is a podcast media hosting company that has the added bonus of being ale to stream your podcast live. The recently rolled out an ad revenue program. The program right now is beta, and only for US users. It allows you to have a 30 second preroll ad (meaning it is the first thing that starts your show, it goes before the show - pre-roll). There is some new terminology

Requests - The number of times your episode is called (most of us would refer to this as a download, but in this case Spreaker is streaming the file)
Impressions - This is how many times an ad was in your request

Currently impressions will only appear if you're using the spreaker player on your website (again, this is beta, more features coming)

You won't have ads through your RSS feed

Some advertisers have a geographic specification so that they only run ads in certain area. I had an ad for a college in Cleveland Ohio (I live on Akron)

Podcast Glossary "L"

Levelator

Levelator is a free program (mac and PC) and allows you to drag a file into the software and it will adjust the volume level to be consistent. For example if you have an interview and you are louder than the guest, the Levelator software will adjust the audio of your guest to match your volume. You can find it at http://www.conversationsnetwork.org/levelator

Libsyn

Liberated Syndication (libsyn) pioneered the system to host and publish podcasts in 2004. And since then has grown to the largest leading podcast network with over 2.6 billion downloads in 2014. Libsyn hosts over 25,000 shows with 44 million monthly audience member. Find it at www.libsyn.com (use the coupon code sopfree to get a free month)

My Podcast Launch Kit

I had someone said to me, I don't want to think about it, I trust you. Tell me what to do.

Well, there is no one size fits all, but here are some things that I recommend:

I say use a self hosted Wordpress Website. I do not like Blue host, or dreamhost, I am moving my things to Coolerwebsites.com which is my reseller account for Godaddy. I've also used Hostgator.

I use Libsyn for my media hosting and distribution. I used them 10 years before I started working for them in 2016.

For my Wordpress theme I use Appendipty themes which run on the Genesis platform, or if your situation is a website that has a podcast, I like the Elegant themes Divi (which I will be using on this website later this year)

The Actual "Launch"

I would record a few episodes. This lets me see how much it takes to get create an episode, and then it lets me decide what my publishing scheduling.

I would ask some people who are my target audience to listen, and get feedback. The goal is to ensure you are delivering value that makes people do one (or more ) of the following:

  • Laugh
  • Cry
  • Think
  • Groan
  • Educate
  • Entertain

I would have a few "in the can" (which means recorded but not released) if possible so that if life happens you can still publish without missing your schedule.

Publish an episode or two (I don't believe you need  3, 5, 8 episodes - unless you have content coming out of your ears) and then list them in the following directories

  • iTunes
  • Stitcher
  • Google Play Music
  • TuneIn

Most apps like pocketcasts and overcast pull from iTunes.

Then you tell everyone you know, use email, social media, etc. You might try creating a Thunderclap campaign, and then use social jukebox or Buffer.com to promote your episodes as they go out

Sponsored By Emerald City Productions

Get your first four episodes (up to 30 minutes per episode) edited for $15 each. From head to toe you will sound great. Go to www.emeraldcitpro.com/sop

Mentioned In This Show

Mark Neslon Show

Thunderclap campaign

Coolerwebsites.com

Dana Gould Hour on iTunes

Start Podcasting Today

School of Podcasting - Podcasting Courses

Jan 9, 2017

Because of My Podcast: My Family Was Fed A Giant Meal

Cale Nelson of Ham Radio 360 sent in a great story where a listener told him NOTt to make dinner the Thursday before Christmas. Then sent Cale a giant box of Barbecue. When you've got a houseful of kids, and your wife is happy because the food is excellent, and she didn't have to cook it - it's a big win.

Check out Cale's show at HamRadio360.com

Starting a Podcast Your Customer Wants To Hear

Should your business have a podcast? Probably. It's a great way to get in front of your target audience no matter where they are. I was asked to be on a new podcast coming out today (my episode is in the future) and its from Tim Sinclair. You may or may not know that name, but I'll reveal who his is in a second. I just checked out his site and then it hit me. This is a great example of using a podcast for your business.

Tim Sinclair is the CEO of Ringr . This is an app and service that allows you to record both sides of an interview. If you're worried about doing a "mix minus" then you may want to check out this service. Plans start at $7.99 a month for the basic, and $18.99 for the premium. For more information go to http://ringr.com/podcastcoach

The people that use Tim's technology interview people and want a good recording. There are two ways to learn things. You can be shown how to do it right, or your can bring in those two famous trainers that seem to help everyone. You may know them as Trial and Error. They are not very efficient, but their lessons cut deep. You want your podcast to do one of these things

  • Laugh
  • Cry
  • Think
  • Groan
  • Educate
  • Entertain

If you have your show do more than one of the above, you're headed in the right direction.

So what Tim did is launch a podcast filled with fun, entertaining stories that can be educational as well. The podcast is called My Worst Interview Ever.  He has interviewed people like Cliff Ravenscraft, The Mobile Pro Shawn Smith, The App Guy Paul Kemp, XM Radio’s Doug Hannah, Blubrry’s Todd Cochrane, Libsyn’s Rob Walch, syndicated radio host Brant Hansen, Dave Jackson, Dan Franks, Jeff Brown, Daniel J. Lewis. The stories I understand are hilarious. The first episode is John Lee Dumas talking about his worst interview ( a rock icon famous for selling coffins).

So when creating a podcast, one strategy is to create a podcast that your target audience wants to hear. Tim identified his audience and has come up with a fun and entertaining way to produce good content without making his show a giant infomercial. Remember, nobody tunes into an infomercial on purpose.

The next thing I like is Tim is already in iTunes and Stitcher. He doesn't seem too worried about the magical happy place of New and Noteworthy and his first eight weeks. With content like this, I bet he'll get listed because he didn't name his show wtf this week in cold cases on fire.

He also made sure  NOT to make it giant Ringr commercial. He does a quick mention in the middle. He understands the idea is to build an audience first.

Check out his show at worstinterviews.com and check out his service at ringr.com

A Not Great Example

The Penzu podcast is meant to help promote their company (penzu.com which I love and use)

Nobody is looking for "Penzu" that doesn't know then) so how is this supposed to bring in new people?

They are using Soundcloud as their platform (who are leaking money). Switch to Libsyn.com and your back catalog comes for free during the first quarter of 2017, and get a free month using the coupon code sopfree 

Their titles look awful. 

There is no description. 

They only have seven episodes (which is fine), but they have the podcast in their software (so their customers have had "episode 7 in their platform all year)

Back to the Basics Of Your Website

I recently did the "Favorite Podcast Ever" show where you sent in your favorite podcasts and explained why they were your favorite. I always then go to the website of those show and share that someone thinks you're the best. I am amazed at some of the things I find. Before we get into those, you do need to decide what your website is for. By this mean I mean if your podcast is to drive leads to your business, then you might have a giant sign up form. If you're trying to grow your community, you might really be sending people to your Facebook group. So in the end, there is no one size fits all. However, there are two things I hear over and over and over. I hear, "I want more downloads, and I want more interaction." When I go to the websites of these people, there are no links to subscribe to their show. There is no easy way to contact you. One person I had to tweet at (and their twitter account was waaaay at the bottom of their screen). 

I had someone who was going to hire me to help him get more subscribers. I went to their website, and said you don't need to pay me for this, but there isn't a single subscriber button on your website. 

Ready To Start Podcasting?

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Jan 2, 2017

Here it is 2017. Congratulations you made it through another year. Some of you were going to start podcasting last year, some of you go back to 2015. Some of you, are going back even further. Today I want to give you some ideas and strategies to launching your first podcast.

What Do You Need To Start Your Podcast

  1. An idea
  2. A microphone
  3. A media host
  4. A website (optional, but STRONGLY encouraged)
  5. Some artwork for iTunes
  6. A description
  7. To get into itunes you need one live episode.

Take A Mulligan

So here is a strategy that some people on accident, and you can do on purpose. I call it "The Mulligan." This comes from golf. When you hit a bad shot, you call that shot your mulligan, and you throw down your new ball and swing again. It is basically a do over. Some very popular podcasters like Hall of Fame Podcaster Mignon Fogherty, Lauria Petruci, even Adam Curry (who helped invent podcasting) didn't hit pay dirt till he was on his THIRD podcast. So start a podcast about anything, it doesn't. You could do a podcast about the weather in your city, just to go through the motions and learn the tech. Once you've got it down, cancel everything, delete all the files, and go back and do one for real. Take a mulligan on purpose.

When I played in bands, often the best recordings were the one where the engineer told us he wasn't recording. There was no pressure we were just doing a sound check. With no pressure we often would come up with a great "take" and end the song and say "I wish we would've recorded that" (and luckily in some cases they did). If you start out with a show you don't care about you can get a show up and see it really doesn't take that much to record and publish a show. (Getting people to listen is really the hard part).

What About The Expense?

I graduated from the University of Akron with a Bachelor's Degree in Education specializing in Technical Education. Just the books for a semester are an estimated $450. The actual classes are $5473 semester (typically three months) if you're going full time (Source). When you sink $100-$300 into a podcast (FOR A LIFETIME), that is a small investment. Moving forward your will be spending $30 a month (typically). Cut out a few sodas and snicker's bars and you've got your money. Keep in mind, The money you are spending is an investment in you.

But What If You Want To Actually Take a Real Swing?

You've probably heard about S.M.A.R.T. Goals. This stands for

Specific
Measurable
Actionable
Realistic
Time Bound

So instead of "I want to start a podcast." You need to get more specific.

I want to start a podcast about Raising Llamas . This is more specific, but I'd like a little more specifics and some time.

I will Google other Llama podcasts to see what names might be available by January 15th.

Michael Hyatt (one of my favorite Authors - I read Platform every January) has a "Best Year Ever" course and he throws in two more items.

Exciting - You wouldn't set a goal that bores you.

Relevant - I'm going to do a daily show, even though I have two jobs, a wife, and a set of twins.

By adding these two, you are creating smarter goals.

Why Should I Podcast?

You have something to say: You're yelling at the dashboard in the car, or swearing outloud in the super market as you think, "ugh I could do this better.." Here are some more.

  • You want to be seen as an expert
  • You want to reach a global audience
  • You want to build a community
  • You want to sharpen your presentation skills
  • You want to build your brand
  • You want to promote your products
  • You want to boost your speaking career
  • You want to have fun with like minded people
  • You want to make some additional income.

But, But, But, But......

I'm not sure exactly what format. - - Your Podcast is a recipe - not a statue

I hate my voice - This is normal as your are hearing your voice for the first time through your ears (only) with no vibrations from your skull.

I'm not a nerd - Yet you attach files to emails, turn down the volume in the car, press record on the DVR (so you know file management, audio mixing, and recording)

I might look stupid - It's not radio. It's not live. The only way you will sound stupid is if you release something that sounds stupid.

People might say negative things - Every day people say negative things about your driving, etc. Yet you still drive. Don't let your fear stop you from doing the thing you love.

Did you give out presents this year at Christmas? We are not always 100% sure they were going to be loved? Yet, we give them anyway.

Here is a little truth, when you first start, nobody is listening anyway.

Don't think about the thousands of people listening (cause it's not ) think about talking to ONE person. While helping one person may not change the world, it could change the world for that one person.

Some of My Favorite Quotes on Starting

You don't have to be great to start, but you do have to start to be great. -Zig Ziglar

When you want something you've never had, you have to do something you've never done. -Thomas Jefferson

The distance between dreams and reality is called action -Anonymous

Don't wait until you are ready to take action. Instead take action to be ready. -Jensen Siaw

Don't talk, just act. Don't Say, just show. Don't promise just prove. -Unknown

Winners are not people who never fail, but people who never quit. -Edwin Louis Cole

An inch of movement will bring you closer to your goals than a mile of intention. - Dr. Steve Marraboli

The best way to get started is to quit talking & begin doing - Walt Disney

Take Some Action

Notice something about the following words

Attraction
Satisfaction
Interaction
Reaction
Traction

If want to get a reaction, that is satisfying, and gets some traction towards your goals, you have to TAKE ACTION.

The start is what stops most people. Week after week I get people who are telling stories of things they couldn't have done if they hadn't started podcasting. So today I urge you to start something right now that your future self will thank you for. Stop worrying about what could go wrong, and start focusing on what could go right. Don't let your fear decide your future.

What you do is not who you are. If you say, "But I'm just a (insert your job)." That's WHAT you do, but WHO YOU ARE is a MESSENGER with something to say because you know there are people who could benefit from it.

Sometimes the worst place you can be is in your own head. Life begins at the end of your comfort zone.

Because of My Podcast: Edward O'Donnell

Ed is the host of In The Past Lane http://apple.co/1UBr3yD which is a podcast about history.

Because of my podcast -
1. I've been able to interview Pulitzer Prize winning historians about their latest work. History Nerdapaloosa.
2. my college (the real job) just built me a new state of the art podcast studio! It's not just for me, of course, but because I was up and running as a podcaster it spurred them to do it.
3. I've been invited by Chris K to be part of PodFest 2017 (day 1).
4. I snared an audition for a new program on The History Channel - in part because they checked out my podcast and seemed convinced that I'd be funny and free spirited and not just knowledgeable about history. If anything comes of this, it will certainly be my big time "because of my podcast" story!

Mentioned in this Podcast

Start podcasting at the School of Podcasting

Speakermatch (service to help speakers find events to speak at )

Gleason Documentary on Amazon

Podfest Podcast Podcasting Event in Orlando Florida (coupon code Dave)

Podcast Movement podcasting event (use coupon code sop10)

Podcast Baby Steps Free Video Podcasting Course

Dec 26, 2016

This Year SOP Listeners said the following list was "Their Favorite Podcast"

This means if they could only listen to ONE, this would be the show. Here they are in alphabetical order

4:00 Adam Carolla Show - http://adamcarolla.com/

4:42 Bloodround - http://www.bloodround.com

6:58  Freakonomincs - http://www.freakonomics.com

9:18 Hollywood Bable On - http://www.smodcast.com/channel/hollywoodbabbleon

11:35 Kate’s Take - http://www.eofire.com/audio-blog/

12:34 Medication Oasis - http://www.meditationoasis.com/podcast/

13:25 Mighty Blue on the Appalachian Trail - http://mightyblueontheat.com/

14:23 Mike Row’s The Way I Heard It - http://mikerowe.com/podcast/

15:54 Mixergy - https://mixergy.com

17:00   Mysterious Universe - mysteriousuniverse.org

17:54 Mystery Show - https://gimletmedia.com/mystery-show/

20:11 Old Pre-Meds - http://www.oldpremeds.org/

22:10 Radio Labyrinth - https://audioboom.com/channel/radio-labyrinth

23:12 RED Podcast - http://www.redpodcast.com

24:25 Retired Exited - http://www.retiredexcited.com

25:30 Rock Your Retirement - http://www.rockyourretirement.com

27:25 She Podcasts - http://www.shepdocasts.com

29:20 Spawn On Me - http://spawnon.me/

30:47 Stacking Benjamins - http://www.stackingbenjamins.com

35:42 Stuff You Missed in History - http://www.missedinhistory.com/

39:05 Ted Radio Hour - http://www.npr.org/programs/ted-radio-hour/

40:17 The Audacity to Podcast - http://www.theaudacitytopodcast.com

41:25 The School of Podcasting - http://www.schoolofpodcasting.com

42:50 Trecks in Sci -Fi - http://treksinscifi.com/podcast_notes/

46:55 Tumble - http://www.sciencepodcastforkids.com/

 

Contribtuors

Amanda from the Great Beer Adventure greatbeeradventure.com

Brian Entzminger, host of the Engaging Missions Shows at http://www.engagingmissions.com

Bryan Goodwin with http://www.goodwinsocialmedia.com

Cale Nelson from www.hamradio360.com

Chris Hache of the Noshing Nova Scotians podcast http://www.chrishache.com

Glenn “The Geek” Hebert of the Horse Radio Network http:/www.horseradionetwork.com

Hall of Fame Podcaster Danny Pena, founder and co-host of Gamertag Radio (http://www.gamertagradio.com

Henry Shapiro of the Retired Excited podcast http://www.retiredexcited.com

Jason Bryant from Mat Talk Online http://www.MatTalkOnline.com

Jason Norris of Podcast Local from On the Go FM. http://www.podcastlocal.com

Jayson Sacco of the Outdoor Adventures with Jason http://www.oawjs.com

Jen is one of the founding co-hosts of the Anomaly Podcast, anomalypodcast.com

Jonathan Christopher, host of the Career Eden Podcast http://careereden.libsyn.com/podcast

Jonathan Messenger of The Alien Adventure of Finn Caspian show FinnCaspian.com

Kathe Kline of the “Rock Your Retirement" podcast. rockyourretirement.com

Katie Krimitsos of Biz Women Rock http://www.bizwomenrock.com

Kim Krajci of Toast Masters 101, http://www.toastmasters101.net

Lee Silverstein of the Colon Cancer Podcast http://thecoloncancerpodcast.com/)

Randy Cantrell who is the host of the Grow Great podcast http://www.GrowGreat.com

Rob Kerns of Living the Vet Life podcast http://www.livingthevetlife.com

Stargate Pioneer of the Gonna Geek Network gonnageek.com

Steve Stewart at You can find Steve at SteveStewart.me.

Tyler Sheff of the Cash Flow Guys podcast http://www.cashflowguys.com

Zen Runner of www.slowrunnersclub.com

HOMEWORK

What are you top podcasting pet peeves? Go to www.schoolofpodcasting.com/contact and let me know

READY TO START PODCASTING

Go to www.theschoolofpodcasting.com

Dec 19, 2016

Because of My Podcast I Got Media Passes - Cheri Field

Cheri Fields has at least 7 children, and produces the Creation Science for Kids Podcast http://creationscience4kids.com/

What Podcaster's Can Learn From Amazon.com

Amazon is an amazing company. Recently I purchased an Amazon Echo, and Later and Amazon Dot. These devices allow me to do things through voice activation system known as Alexa. You can control Alexa with an Amazon Echo, an Amazon Dot, and Amazon Tap, and now you can control your Amazon Fire TV.  If you're interested, check out my Buyer's Guide.

The item that made me purchase the Echo? The ability to say “Alexa, add eggs to the grocery list.” The more I examine the Amazon company, the more I believe there are tips we podcasters can learn from them.

Amazon Makes It Easy To Find Stuff

Their search is at the top of their page. You don’t have to search for the search. Amazon understands their customer may want a number of things, so they make it easy to find.

Podcasters you need a search button that is easy to find, if you provide topics that are more of a reference. Podcasters you could use categories to create filter to only show those episodes that are categorized a certain way.

Customer First Mentality

Any research into amazon and you will read how they make all decisions based on serving the customer. They are spending money on items that will better serve the customer. So when you are thinking about purchasing some equipment for your podcast you need to ask yourself who the purchase is serving, you or your audience?

Amazon project lead Ian McAllister has described a sort of reverse engineering that happens frequently at company HQ. “We try to work backwards from the customer, rather than starting with an idea for a product and trying to bolt customers onto it,” he wrote on Quora.com.

When someone approaches you to to be a guest on your show, you need think, “Will my audience want to hear this content?”

Personalized Recommendations

There are plugins that can add related links to other episodes on your site. So when someone listens to an episode about Topic A there could be links to more Topic A shows at the bottom of the post. There are plugins such as Yet Another Related Wordpress Post Plugin (which has lots of features, but can be a bit of a resource hog), and Related Wordpress Posts is a lighter weight plugin with an easy setup. If you’re using Appendipity themes, this is a built in feature

They Don’t Always Win, but They Try

I completely forgot that Amazon launched a “Fire Phone.” That tells you how much of an impact it had on the phone space. They’ve done quite a few things that didn’t land well.

It wants to infiltrate people’s lives to such an extent that they can’t imagine living without it — that they don’t even try to imagine living without it.

We always joke that "No one will punch you in the face," here at the School of Podcasting. Your podcast is a recipe, not a statue.

One of the cool things about being cloud based, is they are constantly adding new features to the Alexa system

Keep Your Pages Loading Fast

After analyzing the ratio of sales to website performance, Amazon discovered that for every 100ms of page load time there was a 1% decrease in sales. So how fast does your website need to be? Many usability experts propose that the ideal page load time is 2 seconds or less. You can easily test the page load time of your own website by using free tools such as WebPageTest.org

So podcasters be careful loading tons of plugins if you're using WordPress. Some of those may slow down your site.

Make it Fun

Google the phrase "Alexa Easter Eggs" and you will find a giant list of goof things you can get Alexa to say. There are

Make it Easy

The one thing the Amazon Echo and Dot do is they make it super easy to ORDER STUFF. With a few phrases, "Alexa order Angel Soft Toilet paper" it is pretty much on the way. She will state what size the package is and the price and ask me if I want to order it. There are safeguard can put in so your kids do order every thing under the sun.

Podcasters who are saying thins like, "Find me in iTunes" are missing a golden opportunity to lead their customers by the hand and show them exactly how to subscribe to their show. One of the things I did as a young grocery clerk was if someone asked where something was, I would take them to it, and make sure they could reach it. I wanted to see that product go into their cart. I would also ask if there was anything else they were looking for before I returned to whatever I was doing before. Make it easy.

You can do this by finding your show in iTunes, and right clicking on your art work and copying the link then add a button to your site and attach that link to the button (there is a tutorial for this at the School of Podcasting

Amazon's Ultimate Goal - Routine

Amazon wants to be your right arm. They want to be integrated into your life. When I recently traveled without my Amazon Dot, it was weird not to wake up, check my to do list, get the weather, and hear my custom news.

If you can podcast on a regular schedule, you become part of your audience's routine.

Podcast Glossary "K"

I couldn't think of any "I's, or J's" so we are moving o the the K's.

kbps - This is stands for kilo bits per second. This is a measurement that you use when you are exporting your files. Typical settings are

128 kbps - Stereo (if your primarily music)
96 kbps - mono (for those doing speech, and want a slightly better sound than 64 )
64 - kbps mono (same as 128 stereo, but mono)

When exporting you do not want to use VBR (variable bit rate) as you mp3 file may not play on all players.

Podcast Rewind - I Was On the SoloPreneur Hour with Michael O'Neal

I appeared on episode 509 of the Solopreneur Hour with Michael O'Neil. We talked a little music, we talk about my early days of training people on office equipment, getting fired after busting your butt, and how I ended up in Podcasting. Check it out HERE

You can hear Michael on this show sharing how he stands out from other podcast when I interviewed him on episode 542

Podcast Launch the Mark Nelson Show

Mark is going to help you with your negotiating skills. Check out his show at http://www.marknelsonshow.com/ or Subscribe in iTunes

Mentioned in This Show

Glenn-Hebert- Dave-JacksonComputer Tutor Podcast

Solopreneur Hour

Podfest.Us (use the code Dave to save)

Alexa Cast

Amazon Alexa Buyers Guide

Building a Better Dave

Quora.com (questions website)

Horse Radio Network

Ready To Start Podcasting?

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Dec 12, 2016

Call the Show 888-563-3228

Because of my Podcast Cale Nelson

Last week, a listener contacted me via email. He is one of my Pateron Supporters. He said he noticed on my Pateron page the goal for buying a new Mixer.

He went on to inquire about which mixer I was interested in. I sent him a note back telling him about the 12 ch Behringer mixer I had been saving for (which was the lowest cost mixer with Faders I could find on Amazon-I'm a FM Radio Throw-back and prefer faders).

In his subsequent email, he stated he wanted to purchase a Mixer for me-and he'd buy the Behringer if that is what I had to have, otherwise he preferred to buy me a Yamaha MG12.

After picking myself up from the floor, and maybe or maybe not drying one or both of my eyes; I said the Yamaha would be a fine choice.

The board arrived today, I'm still flabbergasted, and completely humbled. I have the best listener(s) on the planet!

Cale Nelson
www.hamradio360.com

Be the Best Podcast Guest Be the Best Podcast Host

Maybe it's Friday and I am just tired after so many hours of programming this week but if you send me an interview request that includes the following I will not even respond to you.

1: you must have a hour for the interview

2: you must have headphones

3: you must have a quiet space

4: We request all guest to share our podcast on social media

I must? I must? You are asking me for an interview and you say I must? Plus, if in your initial email request you say I should share it to my social media, I will never respond to you. I will share it to my social media if I think it is valuable to my friends, family and audience. Show some respect when you are asking for interviews. Wow. Whew, ok now I am going take a break this weekend! Have a good one everybody!

Stop Chasing Influencers

Jared Easley is one of my My Favorite People on the Planet. I do't interact with him much, but when I do, I'm always glad I did. His Book Stop Chasing Influencers: The True Path to Building Your Business and Living Your Dream had a TON of useful advice that came from the real world. Here is a quick excerpt.

A majority of the influencers and A-listers on his guest wish-list did not have time or interest in being on his new show, which had zero listeners. The guests who were gracious enough to give him the time for an interview were not inclined to share it with their audiences. Finally, the guests who did give him their time, and who also shared the show with their networks on social media, did not translate into a large Starve the Doubts audience that listened to the guest interviews and subscribed or stuck around as well.

So if you're looking for GIANT numbers by having GIANT names, that is not going to happen.

 

Host Tips

If you of alot of interviews, you're going to lose your mind without a scheduling tool I love Acuity Scheduling. If you're looking for a free (scaled down) tool I've heard good things about Calendly.com

Let the guest know WHY they are there. WHO they are talking to, WHAT they will be talking about and HOW long the interview will be.

Go to their website and get the bio, headshot, etc. Then ask for what is missing.

Do some research (if you want, listen to other interviews, check out their Facebook page, twitter), and come up with some questions. This list of questions (for me) will be used as "game plan" but not as an interrogation

Email the day off (if not before, or better BOTH) the interview to remind them of your appointment.

Make sure they know to get the best microphone available, and to have headphones on.

Find out what website your want to promote. Where are we sending people?

If they don't sound good (meaning their sound is distracting from the content), stop and ask them to get a different microphone, different position, etc. TRUST ME, you will not want to release this to you audience. Who do you want to upset, your legions of followers or ONE guest. You will spend a lot of time trying to clean up bad audio, and some times you just can't.

When the guest arrives let them know its not live (unless it is) and that if they mess up you can do it over. Let them know that if you pause, you may be looking for the next question (and you're not looking for a longer answer).

Erik K Johnson has a great tip and says to come up with a great first question to get the interview pointed in the right direction.

Make sure you know how to say their name (sometimes you find them on YouTube and learn how to pronounce their name)

Michael O'Neal has a great tip in his Art of the Interview Course. If you know a guest loves to tell the same story over and over, use it in the intro, and now they can't repeat it.

Don't make them sit through the whole show if it's done live. If it's a live call, then bring them on 5 minutes before they go on the air.

Michael O'Neal said (when he was on this show) to promote the guests stuff first, then they are happier to be on the show, promote the episode, and they aren't looking for opportunities to promote because you already did.

After the interview is over -before you it stop - ask them if there is anything they'd like to change.

When the interview goes live, make it INSANELY Easy to share your stuff. Give them links to the mp3 file, to your episode on your website, and a graphic. Realize they may not share it at all, and that's OK. They did their job, they provided content. You can use tools like Click to Tweet so you give them one link and it sends the tweet.

Podcast Guest Tips

Don't give one word answers.

Listen to an episode to understand a bit about the show, the vibe, the audience.

Get the best microphone available in your house (I suggest the Audio Technica atr2100) and wear headphones (even if it's earbuds)

Email the host the day of the show

Show up on time.

Have one sheet that explains you, your bio, websites, social media, and attache a headshot.

If you're promoting something, see if you can give people access to your product before the interview.

Try to customize your answers to their audience.

Don't go crazy with the hosts name, and compliments on "That's a good question" (unless it was an actual good question).

Nobody tunes into an infomercial on purpose. Bring Value.

If the episode would bring value to your audience, promote it on twitter, and any other venues you feel comfortable.

Podcast Glossary "H"

htaccess file

A file on your website that dictates how your website functions, and what files are accessible

Hindenburg Journalist

This is one of my favorite tools to edit audio with. It doesn’t have all the bells and whistle of Adobe Audition, but it also has much less confusion.

Mentioned In This Episode

Erik K Johnson

Jessica Rhodes

Michael O'Neal

Start Podcasting Today

Go to www.theschoolofpodcasting.com and use the coupon code listener

Dec 5, 2016

Branding and Marketing Your Podcast: Lauren Nelson Interview

Today on episode 543 we talk with fellow podcast Lauren Nelson who is the Marketing Manager for Crowdspring.com She produce the audio drama podcast "The Box" and share her insights on how podcasts ban boost their marketing efforts to stand out.

Realize there are no rules to podcast. For Lauren she takes as much as she needs to tell her story, and that's it.

Your iTunes artwork is your first impression, have someone who is a graphic person create yours.

Consistency can boost your brand by never missing an episode, or by announcing (if you take a break) your planned absence.

People may want t-shirts, mugs and other "Swag" items, so keep this in mind when making your artwork.

The Apple company broke the rules in their advertisements (so have companies like All Spice)

Don't be afraid to think outside the box. Thin about how "a show about nothing" is one of the top televisions shows of all time.

Lauren's Favorite Marketing Podcasts
Startup
Smart Passive Income
Marketing Over Coffee
Duct Tape Marketing

Special Podcast Marketing Guide

Go to  www.crowdspring.com/sop free guide promoting your show, and your design needs.

Blue Yeti - A Hands On Review

The Blue Yeti is quoted WAY TOO MUCH as a great podcast microphone. It is a condensor microphone, and if not used properly can make really bad sounding recordings. It can pick up what is right in front of it, what is behind it, or everything around it. You want to "Cardoid" setting for your best  recording of a solo podcaster.

To avoid sounding like you’re in a tunnel you need to turn the gain down, and get close the the microphone. When you do this, you will have what most people call “popping p’s” when you say worse that start with P’s, B’s, H’s, etc as the from your mouth goes into the microphone. The solution is to purchase a pop filter. Due to it’s unique size you need a specialized pop filter. You can purchase the Blue Pop Filter for $59, or you can grab a perfectly good one for $22 from Auphonix . The other thing you need is a shock mount. The reason for this is ANY touching of the desk that the Yeti is sitting on will pick up the vibrations. So you can purchase the shock mount from Blue for $56, or this one from for Auphonix for $30. So the price of a Yeti goes from $89 to somewhere between to $$141 to 204. The shock mount is going to need a stand so I recommend either the Rode PSA1 ($99) or the Heil PL-2T ($130)

This is why the Audio Technica ATR2100 is the Best Podcasting Microphone NOT the Blue yeti.

The Audio Technica us a dynamic microphone (which means it will pick up less noise than the yet)

While the stand that comes with the ATR2100 is very simple, it will pick up less thumping (but I would still recommend a shock mount. This unit is a shock mount and pop filter in one for $9.

Because its more of a “traditional” microphone you are a little more open to pop filters and shock mounts.

The ATR2100 works via USB and XLR ( can work with a mixer) so if you’re flying solo, or need to plug into a mixer you’re good to go.

So to get the same features you would need a Blue Yeti ($199), Pop Filter ($22), Shock Mount ($30), so would be out $251. Where is the ATR2100 is $77, the pop filter shock mount is $9, so you would be out around $86.

Podcast Glossary "G"

Garageband
Grageband is a free software on the Macintosh platform that can be used to create a podcast. While great looking and equipped with some powerful tools, I feel its great for assembling podcasts, but not the best for editing out “Ums, and ya knows.”

"Glenn the Geek'd it"
Glenn "the Geek" Hebert runs horseradionetwork.com and is doing a great job getting advertisers on his show. He gets sponsors to help promote his show and other actions. An example Jim Collison got a sponsor to pay for a custom app and said, "I Glenn the Geek'd it." To hear Glenn talk about his techniques check out http://www.schoolofpodcasting.com/glenn1

Podcast Rewind

Podcast Roundtable "Getting Your Show Out To Your Audience"

The Pub "Investigative reporting costs thousands of dollars"

Because of My Podcast - My Network Has Grown

Nick Snapp of the  The “Make it Snappy” Productivity Show has had his network of resources and friends grown since starting his podcast. He even got to Puerto Rico with a film documentary and film John Lee Dumas of eofire.com Check out Nick's Show at www.makeitsnappyshow.com

Mentioned in This Show

Alexacast - Get the most out of your Amazon Echo

Best Podcasting Gear - Find out the best podcasting gear

 

Start Podcasting Today

Go to www.schoolofpodcasting.com/start

Nov 28, 2016

Today we talk with Michael Oneal. Michael has over 500 episodes of his Solopreneur Hour, and also a co-host/producer of the Hines Ward show. Michael talks about how standing out leads to better relationships which lead to better opportunities. He also talks about his new "Art of the Interview" course.

Sponsor: Emerald City Productions

Your first four episodes edited for $15 each, and after that, it's only $40. Think of the time your will save, and think about how good you will sound. All the ums, and yaknows will be gone. All of your volumes will be even, and the equalization will be just right (not too much bass, not too thin) Check them out at www.emeraldcitypro.com/sop

Because of my Podcast: Jim Collison Caught the Attention of the Department of Labor

3:06 Jim Collison does a podcast for his job. Also at his job he works with high school students in an intern program. The country needs more programmers. Gallup is making it happen. He got interviewed on the program (see the video at http://gallupgethip.com/info, but what caught the ears of the State of Nebraska Department of Labor? The Audio podcast.

So because of Jim’s Podcast, he got a meeting with the Department of Labor for the State of Nebraska.

See Jim’s podcast for Gallup at http://coaching.gallup.com

Jim also does his podcast which you can find at www.theavaergeguy.tv

Michael Oneal Stand Outs Above the Rest

9:51 Michael Oneal comes up with stuff that is awesome, and the beauty of his information is that it is stuff you can put into action immediately. Here is an example. If you are doing an interview with someone and you don't want them to use the "same old stories" in this interview. What do you do? Use those stories in your introduction, and they can't use them in their answers. They are forced to come up with NEW answers. BRILLIANT.

He has a new course called the Art of the Interview which you can find at www.artoftheinterview.co

Michael started out as a web designer who has lived all over the country and has had some great experiences. He is a professional drummer and has acquired skills in all sorts of areas.

He filled in on the David Wood Show, started his own show and within a year was making a six figure income. Today we want to know how he did it. 

Michael stood out by giving Pat Flynn an iTunes gift card, and late taking him to lunch (after slowly building the relationship) then DIDN'T grill him about business (he zagged when everyone else zigged). This "non-grilling" talk then stood out from every conversation that Pat usually has at lunch. So Michael turned that into the Solopreneur Hour Show and how he has over 8 million downloads.

Michael produces/hosts a show with Hines Ward Show from the Pittsburgh Steelers. Today you hear how relationships got Michael in the door that had been closed.

Michael spent 90% of his bank account to buy flowers for John Lee Dumas, and it resulted in a great friendship that has lead to Michael partnering with John with different projects.

Michael turned down coaching because he didn't feel he was a coach. His audience showed him he was missing an opportunity.

He didn't launch with giant platforms. He got to know his audience by talking directly with his community and launched with a private Facebook group. This private Facebook Group has now evolved to Michael's Solo Lab

28:02 Michael is launching a new show about Hi End Stereo Equipment because he likes talking about it. He's not thinking about sponsors. He's not thinking about downloads. He's thinking he enjoys super high-end audio equipment and wants to talk about it. Now think about that. THIS AUDIENCE (hi-end stereo equipment) HAS MONEY, AND they don't have a problem spending it. He didn't over think it. He didn't do months of research. He wants to talk about it, so he did. As he said on his Solorpreneur show, "I'll figure the rest out later."

Most shows are awful because they are started not on passion, but on the idea of monetization and making big bucks. So when life happens, and you run out of steam, your episodes suffer.

The Art of the Interview

30:00 Michael trains people that "Patterns Become Products" and that is what inspired the Art of the Interview Course that Michael recently launched. People kept asking him for it (a pattern) so he turned it into a product;

Here again, Michael took steps to stand out. He made three separate courses in one.

He recorded the course in a video format

For the audio version, he didn't just strip the audio from the video. He recorded different audio to maximize the audio format.

He had some take transcripts of the audio, and then tweak it into a Kindle book.

He does a "directors cut" version of one of his toughest interviews. You get to hear Michael "Armchair Quarterback" the interview.

More Ways To Stand Out

38:01 Michael shared the stories of gift cards and flowers, but Michael shares GREAT tips on making sure your guest will promote your show

People don't take the word "host" serious enough.

As many podcast listeners don't listen to the end of the show, don't wait to plug the guest at the end of the show (please note that is why I plugged Michael's courses at the beginning of the interview).

Michaels Resources

Solo Media Ninja Course

Michael's Coaching Program

Michael's Free Course on Attending Contentions

Michaels Solo Lab

Art of the interview course

Solopreneur Hour Podcast

Dynamic Ad Insertion Is Awful

45:20 Dynamic ads allow you to populate our back catalog with advertisements. I play a clip from a show, and the transition from content to ad back to content is mind boggling.

Advertisecast.com has announced that they partnered with Podomatic. While this is interesting, what we need is not more podcasts. For those that want to monetize, we need MORE SPONSORS.

Mentioned In This Show

New Media Show

JKM Agency (Podcast Advertising)

Ryan K Parker from the Food Craftsmen

Alexa Cast (New Test Podcast From Dave Jackson about the Amazon Echo)

Podcast Consulting Sale (ENDS SOON)

Use the coupon code backfriday now through the end of the month on one on one consulting

Purchase 60 minutes of consulting and get a free month at the School of Podcasting

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