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School of Podcasting

Aug 26, 2019

Two reasons people might share things are that they are interesting and that they are useful. Emotions also play into why people share items. When you have something in common with the host it can boost the chance of us sharing the content.

Emotions such as laughter or anger. Marketing messages tend to focus on...


Aug 19, 2019

I was at Podcast Movement last week. I've attended all six Podcast Movement eventss and it's been a blast to watch it grow. This year the venue was HUGE and it was weird as the number of people also grew so it was hard to tell just how much bigger it was compared to the previous year.

As always this is a class act all...


Aug 12, 2019

Last week an announcement from Google stated that podcast episodes will now appear in Google Search Results:

Starting today, when you’re searching for a podcast about a topic on Google, such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts,” we’ll show you playable episodes in Search results...


Aug 5, 2019

I was lucky enough to meet Kristen Meizner last year and the On-Air fest, and I heard her speak. I knew immediately I wanted to her come on the show. She was working on her new book So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen (also available as an


Jul 29, 2019

I had not "take the temperature" of my audience in a while so I put together a quick survey. I use Google Forms, and did some number crunching in Excel, and made a report using Mail Merge in Microsoft word so I could easily consume the data.

SPONSOR: Podcast Engineering School

Be equipped to start their own podcast...